Tesco moves into financial services
Marketing WeekSupermarket giant to challenge high-street banks with ‘own-label’ finance schemes for shoppers
Supermarket giant to challenge high-street banks with ‘own-label’ finance schemes for shoppers
This month BrandTrack looks at the market for painkillers and cold cures. With the introduction of ever more powerful formulations, brands are building a strong franchise on specialist distribution and commanding premium pricing
Co-branding deals are the order of the day for UK banks as they fight off their ‘cheaper’ US credit card rivals.
By Sean Brierley
We are the manufacturers of Bovril Beef and Vegetable Extracts. In your Cover Story “High Steaks” (MW March 29) you made the following reference to Bovril: “Given the scale of the present situation, brand owners may have to consider scrapping
Anheuser-Busch is launching red beer – one of the fastest growing sectors in the US beer market – into the UK. Roscoe’s Red – the Anheuser brand – is brewed in the US using roasted barley to give it a red colour. It has an alcoholic strength of five per cent proof and will be […]
The Committee on Advertising Practice is to drop restrictions on advertisers using images of the Royal Family, just days after Live TV was found guilty of breaching its code. The committee, which sets the advertising codes policed by the Advertising Standards Authority, is known to have discussed dropping the clause at a meeting last Friday. […]
Drugs giants are obliged by industry rules to give their conferences an educational slant. So how do they grab medics’ attention?
GGT Direct, rocked by the defections of its top management to start-up Lowe Direct, has appointed top executive Mike Cornwell from Ogilvy & Mather Direct as its new managing director. As Cornwell joins so GGT Direct’s head of account management Sue Gull and head of client services Tess Doughty confirmed they are leaving the agency. […]
The first European Media and Marketing Survey is a chance, at last, to assess pan-European TV as a medium for reaching the affluent international business market, says John Shannon. John Shannon is president of Grey International.
Jim Diamond’s letter “Farmers are sick of Loony Left disease” (MW April 12) seems to be suffering from, if not mad cow disease, then slightly eccentric correspondent syndrome. If farmers cut corners to “make a fast buck” in the Eighties (for example by feeding scrapie-infected sheep brains to naturally herbivorous cows) then I for one […]
Camelot has admitted that flagging sales of National Lottery Instants scratchcards – which last week achieved their lowest sales so far – has been caused by a lack of new games. Instants sales plummeted to 16.9 million last week, over 1 million below the previous lowest level of 18.1 million. During the first months of […]
Ladbroke Racing is hunting a director of marketing as the betting industry prepares to exploit greater advertising freedom resulting from Government reforms. The new director will oversee a marketing budget of 5m, and work alongside Ladbroke’s commercial director John O’Reilly. The company controls a 1,900-strong chain of betting shops. O’Reilly comments: “We have got a […]
The future of Liptonice iced tea in the UK looks bleak after a split between the three companies which produce and distribute it. PepsiCo and Britvic (which is part-owned by PepsiCo and distributes the product) are dissolving their partnership with Van den Bergh Foods, a Unilever subsidiary. Van den Bergh is to take over distribution […]
BSkyB’s Philip Ley believes he has spotted a niche for an agency able to respond in fast-moving markets. But can the man credited with the success of Sky and Sega succeed in the cut-throat agency world?