EURO RSCG Wnek Gosper has won the 2.5m pan-European advertising account for multimedia specialist Creative Laboratories. The account switches from SMI Group Advertising. EURO RSCG will be charged with developing a campaign to run in the national press, computer publications and consumer magazines. Media buying is unaffected by the move, remaining at EURO’s sister company […]
Diners Club sales and marketing director Andrew Wilson is leaving the company to become the first managing director of the Institute of Directors. He has been with Diners Club for three years, most recently overseeing the deal with British Airways to produce a co-branded charge card (MW July 19). It is not yet known who […]
TV buyers are downgrading their estimates of TV advertising revenue for 1996, because of weak summer and autumn trading. Estimates for Channel 4’s ad revenue have been downgraded from a 15 per cent increase in 1996 down to 11 per cent, while it is estimated that ITV will achieve a three per cent increase, rather […]
Tony Anderson, Sales and marketing director easyJet Airline
Toshiba’s computers are to make their television advertising debut. The commercial, created by Duckworth Finn Grubb Waters, combines animation with 3D computer technology and depicts a London office from which the computer ‘flies’ to New York. The 3m campaign breaks next Mon day (July 29). Toshiba’s market ing manager Andy Bass says the company is […]
Sainsbury’s marketing director Kevin McCarten has approached more branded goods manufacturers, including Mars, to help the retailer cut its dependence on own-label. McCarten is understood to have set up a team with the confectionery and petfood giant to look at how brands can be brought to the fore in stores. Sources say the new team […]
Advertisers and agencies who fail to shed old prejudices, and won’t change their advertising ways, risk losing the female segment of the consumer market. John Shannon reports. John Shannon is president of Grey International
Procter & Gamble is launching a new television advertising campaign for its reformulated Fairy Liquid dishwashing brand next month.
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
D’Arcy Masius Benton & Bowles has won the Australian Tourist Commission’s 20m global advertising account, after an exhaustive review spanning five countries.
Cross-Channel ferry rules have been relaxed in the face of competition from Eurotunnel. Operators are cautious about what the changes will mean but crossings could be cut and prices raised.
Sainsbury’s latest move to encourage young families into its stores is to bring out a new cookbook in its Quick & Easy series, called Cooking for Children. One helpful suggestion is to “serve delicious crisp cabbage with a big smile and encouraging noises about how wonderful cabbage is, and the chances are your children will […]
Film distributor Columbia Tristar, which most recently has had hits with Sense and Sensibility and Jumanji, is appointing Maggie Monteith to head its marketing in the UK. Monteith will join in August from the Grey Advertising divi sion Gem, and take on the title of director of UK advertising and publicity. She will be responsible […]
The changing of pub names is not ‘keeping up with the times’ but is the sacrifice of tradition for short-term economic gain
World-leading modem manufacturer US Robotics has reshuffled its UK marketing operation as it prepares to expand into new markets. Fiona Faulkner, who has been with the company for more than four years, becomes sales and marketing director. She replaces Lucy Brown who has been promoted to market development manager, Europe. Previously, Faulkner was sales manager. […]