Much has been heard from the anti-Europeans, but supporters of the community have been very quiet in pushing the benefits of being part of Europe. John Shannon reports The recent launch of a direct marketing campaign by Sir James Goldsmith’s Referendum Party is the latest manifestation of an increasingly high-profile and sustained effort by the […]
BP and Mobil have outlined the marketing structure they will put in place if their proposed $5bn (3.2bn) merger is given the all-clear this week. The merger, which needs the green light from the European Commission, will lead to the creation of two European joint venture operations – one for fuels and the other for […]
Branson group considers company-wide credit card to challenge rival British Airways’ scheme
Mars Confectionery is axing its two-year-old rival to Cadbury’s Creme Egg after it failed to crack the brand leader’s market dominance. The brand was rolled out nationally at the end of 1994 after a successful test in Scotland over Easter 1994. It was aimed at women and children. The national launch was backed by a […]
Samsung Electronics has appointed Hans Mastenbroek as its new European marketing director. His first task will be to argue for an increase in the South Korean company’s marketing spend in Europe, which could top 30m. Samsung is in the process of building its brand globally through a 17m poster, press and TV campaign. But 70 […]
The first fruit of Camelot’s drive for joint marketing initiatives is a deal with US-based CardCall to produce pre-paid phone cards. The pact will be a make or break attempt to establish CardCall in the UK.
The world’s greatest athletes fought tooth and nail for gold, silver and bronze, but behind the scenes sponsors were jostled just as keenly in bids to mount the victory rostrum.
The launch of weekly football supplements by The Sun and the Daily Mirror will not dent the chances of a new wave of soccer magazine titles, according to publishers. But The Sun’s Football Football, and the Mirror’s Football Mania, included in this week’s Monday editions, will add to the problems of Sport First launching next […]
The Turner Broadcasting System has negotiated one of the biggest TV merchandising deals, to accompany the launch of the cult cartoon Jonny Quest later this month. The half-hour cartoon will debut in the UK this autumn on the BBC. There has already been almost 300m worth of merchandising in retail outlets in the US and […]
Publisher Reader’s Digest is reviewing its estimated 6m advertising and direct marketing business. The move comes as part of a restructuring of the company’s activities and of its roster of up to six agencies including Roose & Partners and Broadway Communications. Reader’s Digest also produces a substantial amount of work in-house. The number of agencies […]
Co-operative Retail Services is developing an own-label operation to compete with its existing supplier, the Co-operative Wholesale Society. CRS is one of the biggest co-operative societies in Britain, with outlets nationwide and, like other societies, presently relies on CWS for its own-label Co-op branded products. The societies each have a share in CWS, which was […]
BT is searching for a suitable celebrity to front its advertising as Scottish comedian Billy Connolly has been forced to pull out due to other commitments. Connolly was signed up in February (MW February 16) for a reported fee of 1m and was due to take over from Bob Hoskins next year. However, a statement […]
Heinz is centralising the advertising for its Farley’s and Heinz Baby Foods brands and has asked its two incumbents, Bates Dorland and GGT, to pitch for the business. GGT holds the Farley’s account and Bates handles Heinz Baby Foods, as well as the advertising for HJ Heinz in the UK. A statement from Heinz says: […]
Britain needs more exhibition space if it is to catch up with European competitors.
Virgin is considering launching a range of cosmetics and toiletries and has hired the team responsible for building the Colourings range of cosmetics for the Body Shop. Virgin has confirmed that husband and wife team Mark and Liz Warom are acting as consultants looking at “retail opportunities”. The Waroms, who both held the title Colourings […]