The idea that PR is a bubble that bursts when it collides with the truth is the sort of ill-informed comment that brings a tear to my eye (Murray column, MW August 2). Any intelligent PR campaign must be based on truth to succeed. Anything else will lead to disaster. That Iain Murray sees fit […]
IDV is stretching the Croft brand name from the sherry and port sector into spirits with the launch of Lyndon. The brand, a lemon and lime spirit to be drunk with mixers, has an alcoholic strength of 23 per cent ABV, and will be priced at over 10 per bottle. It is aimed at the […]
The Department of Trade and Industry is always looking at ways of improving the nation’s safety. Now the DTI’s Consumer Safety Unit has turned its attentions towards reducing the number of injuries sustained from the misuse of fireworks. One possibility being discussed is raising the minimum age for purchasing the pretty, exploding, gun-powder decorations from […]
Tesco attacked for ‘blatantly flouting’ rules against plagiarising makers’ packaging
The Sun newspaper has always been a great friend to the National Lottery, splashing jackpot winners across its front page, and generally giving it the publicity it needs. The newspaper even made its lottery correspondent, Aidan McGurran, change his name. It dubbed the poor Evertonian scribe “Lenny Lottery” and made him the Currant Bun’s voice […]
Castlemaine XXXX is dropping its sexist Aussie image and going for a new man new look. But it’s not very convincing
The decision to withdraw registration from NHS Loto puts the organisation’s future in jeopardy
Roger Eastoe, long-term Mirror group employee and the replacement for Colin Myler as managing director of the Daily Mirror, has his work cut out if the paper is to catch up with fierce rival The Sun.
Cable and satellite channel Sci-Fi is seeking a UK media agency as it prepares to launch in other European markets. Sci-Fi, which launched in the UK in November 1995, is a joint venture between Universal and Paramount Studios. The channel broadcasts in 5 million UK homes. Marketing director Glenna Patton says the media agency will […]
Quaker Beverages is losing its commercial director Alistair Bradley, who heads UK marketing for Snapple and Gatorade, to drinks giant IDV. He will become Americas regional director for the Bailey’s cream liqueur operation, based in Dublin. Bradley replaces Frank Fearne, who is being promoted to an unknown role within IDV. Bradley has been with Quaker […]
National Lottery operator Camelot has signed a licensing agreement with phone card operator CardCall to launch a card in September backed by a 1m advertising campaign through Team Saatchi. The news comes as Marketing Week reveals the financial details behind CardCall and its founder, Michael Zwebner. The new National Lottery ANYphone card will replace CardCall’s […]
Barclays Bank has hired former Labatt marketing director David Radford to control its 18m advertising budget. A spokesman for the bank says that Radford is head of personal sector advertising covering all aspects of Barclays Bank products apart from Barclaycard including mortgages, savings, and investments and current accounts. The spokesman says that Radford is not […]
Coca-Cola is scrapping the role of international media director, with the result that there will be no single person in charge of the company’s 1.3bn worldwide media budget. The post was last held by Michael Quilty who left to become European chief executive of Ogilvy & Mather’s media arm, The Network (MW July 26), though […]
Leagas Shafron Davis is understood to have resigned the advertising business for Vax, the company which makes powerful vacuum cleaners and cleaning solutions. The agency won the creative account in 1994, when the business was reported to be worth 3.5m, and picked up the media account two months later. It devised a campaign set in […]
The British Olympic team won’t be alone in its disappointment at failing to match past Games’ medal tallies. Sponsors, hoping to see medals turn into sales, poured 7m into the team and its athletes, and could be reluctant to invest money in future Games. Cadbury was one of the few sponsors to go on television […]