MS&M apology comes ‘too late’
Marketing WeekFriction between radio sales house Media Sales & Marketing and agency buyers has come to a head as the sales house tries to deal with an increased workload.
Friction between radio sales house Media Sales & Marketing and agency buyers has come to a head as the sales house tries to deal with an increased workload.
Stripped of its local authority registration the NHS Loto has to change the way it operates if it is to continue. A ruling decided it is no longer a local operation but a national lottery. Tom O’Sullivan and David Benady investigate
The phone competitions’ watchdog has been accused of failing to shoulder its responsibilities by the advertising and sales promotion industries. Philip Circus, legal advisor to the Institute of Practitioners in Advertising and the Institute of Sales Promotions, accuses ICSTIS – the Independent Committee for the Supervision of Standards of Telephone Information – of refusing to […]
If the new chairman of Unilever doesn’t tackle complacency, a sneaky predator could snap up the giant while it sleeps, says George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon
The impending arrival of US painkiller Advil is stirring up the UK drugs industry, but its impact remains to be seen.
Universal McCann has won the 3m media buying and planning account for Tower Records. The other pitching agencies are not being revealed, but the incumbent was Young & Rubicam. Tower’s creative work is staying in-house. Universal McCann has picked up the business as the record store embarks on a period of expansion. It is adding […]
Japan’s only tobacco company is planning a European launch of its number one cigarette brand. The Japan Tobacco Company, which has about 90 per cent of the Japanese market and owns the Manchester Tobacco company in the UK, is understood to be launching its Mild Seven brand across Europe. The cigarettes contain US blend tobacco […]
Field marketing is becoming increasingly data-based, but there is no substitute for the ‘human touch’. By Joel Parker
I am writing on behalf of the BRC to object strongly to your article Money trap guarantees (MW July 26) in which you comment on BRC’s Code of Practice on Extended Warranties on Electrical Goods. Your article is incorrect in that it states that the BRC code on Extended Warranties, which was produced in conjunction […]
Carlsberg-Tetley is preparing to launch a revolutionary alcopop under the codename Heavy Water. The company is developing new technology to give the product a thicker consistency than normal alcohol. Sources suggest its consistency will be similar to melted ice-cream, and that the newly-invented substance will be the next stage in the development of the burgeoning […]
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The phone competitions’ watchdog has been accused of failing to shoulder its responsibilities by the advertising and sales promotion industries. Philip Circus, legal advisor to the Institute of Practitioners in Advertising and the Institute of Sales Promotions, accuses ICSTIS – the Independent Committee for the Supervision of Standards of Telephone Information – of refusing to […]
Household goods giant Reckitt & Colman is hunting a general manager for its UK over-the-counter medicines business. Reckitt’s global marketing director for the otc pharmaceutical business, Alan Raymond, currently handles UK products, which inc
Confidential documents revealing the financial performance of Young & Rubicam have cast new light on why the fiercely private US advertising and marketing group is selling a stake of more than 20 per cent to a leveraged buyout company.
Scottish Courage is talking to agencies about its McEwan’s Lager business as it continues a 25m advertising review. The brewing giant embarked on the revision of its agency roster earlier this year, as exclusively revealed in Marketing Week (May 17). CDP and McCann-Erickson Scotland lost the McEwan’s ales business, which was handed to Faulds Advertising. […]