Month: August 1996

It has been a successful few months for BSkyB as profits and subscribers rise but there are still some clouds ahead. Torin Douglas is BBC Radio’s media correspondent

If engineers are boring,teachers wimps and farmers greedy swines, there is only one respectable profession left: marketing

As probably the first British magazine on the Internet, Private Eye aimed to boost subscriptions to the magazine and sell small ads. It is happy with the results so far. Nick Rosen is founder of Intervid Ltd. The Website address is: http://www

Schweppes Europe, the soft drink arm of Cadbury Schweppes, is reviewing its $20m (12.5m) pan-European account held by the DDB Network, which will be repitching for the business. The account covers all products that come directly under the Schweppes name, including the company’s core mixer brands, Schweppes tonic water and bitter lemon, as well as […]

Kodak is to launch a campaign to promote its Advanced Photo System (APS) products amid criticism that the marketing of the new technology has been “disastrous”. The American-based company will launch its ads through J Walter Thompson in October. Gerry Dingly, managing director of Pentax, says: “There has been a massive shortage of goods in […]

Is there anybody out there? Round two of our Spot The Sponsor competition (MW July 5) failed to produce a single winner. For the record, the answer was Cornhill and the event was the Trent Bridge Test. We’re going to be bringing Spot The Sponsor to a frenzied finale and run three clues in September. […]

Loyalty schemes could be a giant evolutionary step forward for marketing, altering pricing strategies, allowing new opportunities for data generating, and changing the present model of branding from being production driven to consumer driven.

Marketing Week boosted circulation from 37,210 to 38,778, according to Audit Bureau of Circulations figures comparing the period July 1, 1995 to June 30, 1996 with the previous year. Underlying the latest average net circulation figure is a ten per cent surge in the number of subscribers – up from 6,801 to a record 7,507. […]

As a sycophantic tribute to Lord Saatchi, and in recognition of his contributions (NB creative, not financial) to the Conservative Party and the nation, Diary would like to reproduce three excerpts from a speech he gave last year, showing how he managed to reach such lofty heights. “My attitude is the same as the person […]

First Direct is extending its Tell Me One Good Thing advertising campaign. A 60-second cinema ad and a poster campaign through WCRS will be launched on Friday. The cinema ad uses real bank customers and asks them to say one good thing about their bank. Only the First Direct customer is able to reply. Mike […]

Mainstream magazines are launching Internet sites but advertisers have been slow to join them.

Kimberly-Clark has licensed two of its Kleenex tissue brands to a Swedish paper manufacturer to satisfy European Commission competition rules. The tissue maker yesterday (Tuesday) announced its decision to license the Kleenex toilet tissue brand and kitchen towel to Svenska Cellulosa Aktiebolaget (SCA) for the next ten years. The company was required to divest itself […]

As always, Torin Douglas provides us with a good read (MW August 23). However, his conclusions do not stand up to serious examination. Broadly speaking, all the cases to which he refers are cases of taste and decency, and his thesis is that these cases are undermining the authority of the ASA and raising the […]

The Times’ low-price strategy has had an impressive impact on circulation, but it has proved harder to translate this success into increasing advertising revenue. However, there are signs this may be changing.

Mars shakes up marketing by appointing former Bates chief to oversee all European advertising