Genetic soya excites wrath of food sector
Marketing WeekThe introduction of genetically modified soya from the US is being strongly resisted by UK food retailers.
The introduction of genetically modified soya from the US is being strongly resisted by UK food retailers.
A disagreeable and, in our view, misleading tenor was set by the opening paragraphs on Michael Zwebner’s personal life in your piece on Cardcall (MW August 9). Mr Zwebner did not flee, and certainly not to avoid creditors. Like many businessmen, he did indeed suffer from the property collapse a few years ago – and […]
Mirror Group Newspapers has appointed Jeremy Reed as managing director of The Independent and Independent on Sunday, as predicted by Marketing Week (August 16). The position of ad sales director for the newspapers is to be filled by display ad manager Guy Griffiths. Reed is a long-time associate of Mirror Group chief executive David Montgomery. […]
Budweiser’s UK campaign has caused uproar in the US due to racist implications, meaningless in the UK. Ethnic sensitivities must be taken into account in every major push. By John Shannon. John Shannon is President of Grey International
A disagreeable and, in our view, misleading tenor was set by the opening paragraphs on Michael Zwebner’s personal life in your piece on Cardcall (MW August 9). Mr Zwebner did not flee, and certainly not to avoid creditors. Like many businessmen, he did indeed suffer from the property collapse a few years ago – and […]
Telewest, Britain’s largest cable operator, is looking for an advertising agency for a 4m campaign to market and build its brand. Telewest has been operating as United Artists Communications in 16 franchises and Cable North West and Cable Midlands in two more. It was renamed Telewest on July 1. Besides cable television, Telewest is also […]
The messy business of agencies over-trading with TV contractors has often been swept under the carpet, and small companies tend to be the ones to lose out. But the practice can’t go on for much longer, argues Paul Prince. Paul Prince is joint
George Miller is probably Britain’s oldest working salesman. The 83 year-old is a sales rep for Pricemaster and still travels the country in his company car, selling adhesive labels. George says: “They’ll have to shoot me to stop. I don’t want to retire.” Now George is writing a book about his long career, giving advice […]
IDV is stretching the Croft brand name from the sherry and port sector into spirits with the launch of Lyndon. The brand, a lemon and lime spirit to be drunk with mixers, has an alcoholic strength of 23 per cent ABV, and will be priced at over 10 per bottle. It is aimed at the […]
Roger Eastoe, long-term Mirror group employee and the replacement for Colin Myler as managing director of the Daily Mirror, has his work cut out if the paper is to catch up with fierce rival The Sun.
August is a thin month in the markets as traders consider little more than the relative prices of sun-tan oil. It follows that any rumour is likely to have a unduly febrile effect on those unlucky enough to remain at their desks. Over the past couple of weeks, it has been Pearson that has been […]
The decision to withdraw registration from NHS Loto puts the organisation’s future in jeopardy
Castlemaine XXXX is dropping its sexist Aussie image and going for a new man new look. But it’s not very convincing
The Sun newspaper has always been a great friend to the National Lottery, splashing jackpot winners across its front page, and generally giving it the publicity it needs. The newspaper even made its lottery correspondent, Aidan McGurran, change his name. It dubbed the poor Evertonian scribe “Lenny Lottery” and made him the Currant Bun’s voice […]