BBC restructures to expand brands
Marketing WeekThe BBC is undertaking another restructure to exploit its brands globally. But the question is, will the global market be interested?
The BBC is undertaking another restructure to exploit its brands globally. But the question is, will the global market be interested?
Labour may have shifted to the right but it still has the interests of ‘ordinary folk’ at heart. Nick Higham charts the return of Old Labour principals. Nick Higham is BBC Television’s media correspondent
The Diary is always pleased to see marketers taking up a challenge, particularly when the Diary sets it in the first place. In April, Duracell European marketing director Glyn Harper ran in the Flora London Marathon dressed as the Duracell bunny. At the time, the Diary threw down the gauntlet to competing brands Ever Ready […]
Milk is an everyday essential, a fact of life, but falling consumption and consumer migration to retailers’ cheap niche products have almost dried up the doorstep delivery sector. However, the dairies are now pulling out all the marketing stop
The number of professional viewing facilities in the UK has mushroomed in the past five years and the trend, now established in the US, looks likely to become prevalent here. However, the inevitability of this growth has by no means made it uncontroversial. Indeed, the industry is divided over whether or not viewing labs are […]
Apple Computer spin-off company Newton Inc is looking for a pan-European agency to handle its account, worth 5m. European marketing director Richard Bedlow confirms that the company has already talked to a number of agencies and is planning to draw up a pitch list shortly. “We are looking to appoint an agency in a matter […]
Airline giant launches investigation into marketing executive after supplier contract complaints
Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001 Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT
BMP DDB is understood to have won the 20m to 25m worldwide account for news agency and information service Reuters, beating M&C Saatchi, Saatchi & Saatchi and Lowe Howard-Spink to the business. The agency won the account after a protracted pitch process lasting over six months. BMP DDB will look after the 7m account in […]
Bus shelter poster contractor Adshel is poised to launch barcoding nationally, after a successful trial in parts of London and the South-east. Investment in barcoding is welcomed across the industry because it means contractors can prove that posters have been put up, that the right poster has gone up on the right site and at […]
Stories of admen disappearing to the toilet to “powder their noses” are legendary. But the Diary has heard of a Gallic agency which has brought drug taking out of the closet. Last week an agency employee went to a meeting with the chairman smoking a funny-smelling cigarette. Noticing the odour was not that of Gauloises, […]
McDonald’s chairman and chief executive Mike Quinlan may feel the company scored an historic victory last week when it successfully prosecuted two anarchists for libel. Though Goliath beat David, public sympathy will always be with the guy with the sling. McDonald’s won the libel action in a country where people still believe that the Germans […]
Procter & Gamble is launching a new women’s fragrance in the UK for French fashion house Herve Leger. Advertising for the launch will be through Grey, which handles all of P&G’s fine fragrance business.
Glamorously themed restaurants are opening all over the world and their popularity means the trend is likely to continue.
London Zoo is aiming to attract corporate sponsorship deals, introducing the zoo’s first branded retail outlets, staff uniforms, children’s shows and literature. It has appointed below-the-line agency Hoatson Carr Partnership (HCP), which has approached a major high street retailer, an electrical manufacturer and two soft drinks companies about possible deals. As well as brand owners […]