The number of shopping journeys to out of town retail parks has fallen since 1993 while regular use of the nearest high street has increased, according to a new report by Mintel. In “Consumer Shopping Habits” 1,026 people were asked how and where they shop, and the results compared to a similar survey in both […]
BT is looking at rebranding its Scottish division in an attempt to capture the country’s burgeoning sense of national identity. A tartan logo is out, but in the light of devolution and the establishment of a National Assembly in early 2000, BT is looking at how to embrace a sense of “Scottishness”. Specific marketing and […]
Virgin Direct, the life, PEPs and pensions business, has restructured its management team and set up a separate marketing unit for its direct bank Virgin One. Jayne-Anne Gadhia, the former Virgin Direct operations director, becomes managing director of Virgin One, with responsibility for the banking operation’s 6m advertising budget. Virgin Direct head of advertising Jo […]
Procter & Gamble is to relaunch its Lenor fabric conditioner range as Lenor Care in an effort to overtake sales of market leader Comfort, produced by rival Lever Brothers.
Procter & Gamble’s new chilled fruit drink, Sunny Delight, has been slammed by food experts for containing only five per cent fruit juice.
Freemans has appointed WCRS to the 1.6m launch account for its upmarket catalogue, reported to be called Names. WCRS scooped the business, following a two-way pitch, which also involved GGT. Lucie Scott, Freemans Direct general manager, confirms the appointment of WCRS, but refuses to give further details. Plans to launch the catalogue were first revealed […]
Walsh Trott Chick Smith is understood to have won the 2m advertising account for computer and video game software company Gremlin Interactive. The agency is believed to have pitched against Summerfield Wilmot Keene, Court Burkitt & Company and Mustoe Merriman Herring Levy. The Sheffield-based company makes games on CD-Rom for PCs and dedicated games consoles, […]
When they come to write the next marketing textbook someone should take a look at XFM, the London “alternative” radio station given to playing music from record labels with names like Earache. XFM, which launched last year, is currently battling for audiences and revenue in a crowded London market with more than 20 stations, and […]
National Savings is 30 years old next year. But it can trace its roots back more than 130 years and that is one of its main problems. While heritage is sometimes used in a positive way to stress the character of an organisation or brand, especially in financial services – for National Savings it has […]
Your starter for ten: are the following statements correct or incorrect? “If we can make sure our brand satisfies consumers needs, then they will reward us with their loyalty, which will translate into increased profits for us.” “It is inevitable that the grocery industry will experience a continuing decline in total ‘share of purse’ as […]
Virgin has joined forces with the RAC to launch a range of co-branded themed holidays. The joint initiative, called Classic Global Drives, features ten driving holidays in the US, Australia and South Africa which will be promoted in co-branded brochures. The brochures will be sent to RAC members and will also be available from the […]
Saga, the holiday club for the over-50s shamefully derided by a younger generation as Gaga, is attempting to shake off its Zimmer frame image – and quite right too. The over-50s comprise the nation’s most beautiful, gifted, intelligent, cultivated, educated, energetic and spendthrift people. Freed from the numbing insecurity and anxieties of youth, the older […]
Household goods giant Reckitt & Colman has recruited Charlotte Pinder, BT’s former head of consumer marketing, to the new post of global category director for polishes.
Littlewoods is holding a pitch for the 4m launch of a new home and high street shopping venture, which it will use to strike back at the newly-combined might of Argos and Great Universal Stores. At least five agencies are understood to be pitching for the account and a decision is expected at the end […]
Telling a design consultancy’s creative team that in a few months time they will be standing at the printer’s at three in the morning as the first proofs come off the press is a fair guarantee that they will take the job seriously and – most importantly – see it through to the final stage. […]