ITV’s snatching of the BBC’s Fantasy Football League from under the public service broadcaster’s nose began in a blaze of glory last September. But it is proving difficult to find a broadcast sponsor for what should be one of the most attractive shows on the network this summer. The sticking points are the 3m price […]
McVitie’s Prepared Foods has confirmed that it will continue to manufacture Linda McCartney’s veg- etarian food range despite her death late last week. But it has pulled a 3m ad campaign for the range which broke last month. In a statement, the United Biscuits-owned company says the future of the Linda McCartney brand is assured […]
United Biscuits, owner of the Penguin and Hula Hoops brands, is to continue the expansion of its biscuit business with the acquisition of a small to medium-sized biscuit company. Group chief executive Eric Nicoli told Marketing Week that UB has lined up a target: “We have got a company in mind,” he says. UB has […]
High Court papers have revealed that Shell has already lost three copyright battles with the promotional agency that issued a High Court writ against it two weeks ago. The details of the out-of-court settlements have, until now, remained secret as part of the agreement reached by the two sides. In its latest legal action, Don […]
BMP DDB has won the 10m creative account for National Savings, while BMP Optimum has won both the media strategy and media buying accounts. Leo Burnett, WCRS and M&C Saatchi were shortlisted for the creative account alongside BMP, while media strategy was contested by Leo Burnett, Mediapolis, Walker Media and BMP Optimum. Media buying was […]
There have been two significant developments during the past fortnight.
Kraft Jacobs Suchard has made a series of marketing appointments in a drive to internationalise its brands and secure economies of scale. The promotions provide an extra layer of support to the three senior vice-presidents of strategy and business development in KJS’s core areas of coffee, cheese and grocery, and confectionery, who were appointed last […]
UK advertising spend on the Internet is to be audited every quarter by the Internet Advertising Bureau as a means of showing growth and encouraging further investment. The IAB – an association of 36 publishing groups and sales houses who either own or sell space on more than 150 UK Websites – hopes to track […]
Cadbury Schweppes is talking to agencies about how the Schweppes brand is perceived around the world with a view to launching a global ad campaign. For the past year roster agency Saatchi & Saatchi has been working on a European brand campaign, with the second execution in this campaign breaking this month (MW March 19). […]
Probably the moment has arrived for Bob Ayling to admit defeat. The “business” traveller has already reacted adversely to the new “arty logos”. The businessman requires efficiency and courtesy from his airline, not an environment that suggests “Let’s go on holiday!”, as the present image conveys. This is an approach usually adopted by charter companies. […]
I was very perturbed by the inference in your piece “Jet to ditch forecourt design” (MW April 2). There is no question that the design work, especially the shop design by Light & Coley and the Lumsden Design Partnership, is to be changed. It has been phenomenally successful, with an average increase in business of […]
Somerfield has ousted marketing director David Coles and Kwik Save managing director Derek Pretty to strengthen its control in the 1.2bn merger with Kwik Save. Somerfield chief executive David Simons will take “personal charge” of the Kwik Save business from Pretty as the chain is integrated with Somerfield over the next year. City analysts believe […]
Cadbury is launching a new countline called Marble next month supported by press advertising through GGT and new Coronation Street sponsorship credits. Marble, which has been tested in block format in Australia, is a marbled milk and white chocolate bar with a hazelnut praline centre. The new “everyday indulgence” bar will be promoted as a […]
Boxer Prince Naseem and rapper Coolio are among the unlikely celebrities chosen to feature in the relaunch of teenage girls’ perfume, Anaïs Anaïs. The Cacharel-owned fragrance launches a pan-European ad campaign on MTV and in magazines later this week. A radio campaign will also be considered later in the year. The 60-second TV ad revolves […]
The Diary was amused to learn that the meeting rooms at no-frills airline Go’s HQ in Stansted have been given names instead of boring old numbers. So instead of meeting in room one, two or three, employees get to gether in rooms called Go crazy, Go mad, 1-2-3, Go or Ready steady Go. One wag […]