Beck’s signs 2m deal to sponsor C4 drama
Marketing WeekBeck’s Bier has signed a 2m deal with Channel 4 to sponsor its drama output.
Beck’s Bier has signed a 2m deal with Channel 4 to sponsor its drama output.
The Independent newspaper – a fervent opponent of predatory pricing -has cut its cover price in the North and Midlands in a bid to encourage new readers. The newspaper’s price has been slashed from 45p to 30p to coincide with the launch of a new branding campaign which broke in cinemas last Friday. The price […]
There is something rather cosy and unlikely about a group of corporate giants getting together for the greater good of their product. Five years ago, the idea of Sony, Philips, Panasonic and Toshiba lining up alongside Warner Brothers, Warner Vision, Buena Vista, Columbia Tristar, MGM and Polygram to promote their products would have been unthinkable. […]
Two of the UK’s top ad agencies, Saatchi & Saatchi and Ammirati Puris Lintas, have taken the unusual step of hiring foreigners to head their creative teams. This provides more evidence that London’s reputation as the centre of the creative adv
I was interested to learn that David Hutton, chief executive of Twiggy & Co, believes many women consider Twiggy a role model because she looks so good for her age (MW October 22).
Victory-owned Virgin Clothing Company is parting company with a further four members of its marketing department. The move follows the departure of marketing director Lesley Angus this summer. The company has decided not to replace Angus. Marketing manager Sue Powell will head the marketing team in future, which, after the latest departures, now has four […]
Your article on plain language in the financial services sector “Jargon busters” (MW October 15) was interesting, but it tended to go over old ground. Surely it’s now time to advance our understanding of this issue a little. For example, how does plain English work in the contemporary world of “brand voices”? And how exactly […]
Two developing stories of the past week have served to show just how true it is that we live in a global village. Like any village, the globe operates on seething mistrust and petty jealousies, insular attitudes and grubby affairs, pious rectitude and bitter little enmities. In short, the globe is every bit as nasty […]
Carat has beaten MindShare to become Diageo’s dominant UK media agency with more than 60m-worth of business. The Aegis-owned agency beat WPP’s MindShare to the 28.6m implementational planning and buying for Diageo’s Guinness GB and Burger King UK divisions, which it will add to the Diageo business it already handles, estimated at more than 30m. […]
While Asia’s problems have derailed the plans and fortunes of many marketers, all is not lost. There’s still good reason for optimism about China, despite its economic troubles. Though the government asserts that China’s eight per cent growth forecast this year will be achieved, privately some economists reckon growth has all but stopped. Rising unemployment, […]
Consider the following quotation: “[This year] the company reorganised its operation in Europe. Suffering from a serious downturn in its market, under pressure from a host of small fashion-oriented brands, and feeling the effects of a deterioration in image… morale was at a lower ebb. For a company that was unused to anything except success, […]
The Our Price music chain is about to go it alone. PPM Ventures, the venture capital arm of the Prudential, is considering spending 75m to fund an Our Price management buyout from parent Virgin. But with the chain facing competition from supermarkets, entertainment megastores and shortly the Internet, observers question the prudence of PPM’s move. […]
It takes 119.5 seconds to pour the perfect pint of Guinness, or so the advertising claims. But this could change when bar staff replace the shamrock shape they pour onto the head of each pint with a rugby ball. Guinness Brewing Worldwide is training bar staff to put the new finishing touch to each pint […]
A row has broken out over plans to run a fun-fair in the heart of London’s West End formulated by retailers anxious to attract Christmas shoppers. Businesses in Hanover Square, which lies adjacent to Regent Street, have objected to plans to block off the eastern side of the square, making way for dodgems and a […]
A war has broken out: its prize, the UK youth market. Last week, mobile phone operator Cellnet launched U, a pay-as-you-go package for young people. It sparked a flurry of activity in the market and a High Court writ from a rival operator. Operator One-2-One alleges Cellnet’s U is trading on its own pre-pay package, […]