Brace yourselves for the biggest product launch since the National Lottery – starting this Christmas, with a budget of 30m and a brief not just to sell us something, but to improve us and inspire us. And those aren’t the only unusual things about it. The brand already enjoys almost 100 per cent awareness without […]
Two developing stories of the past week have served to show just how true it is that we live in a global village. Like any village, the globe operates on seething mistrust and petty jealousies, insular attitudes and grubby affairs, pious rectitude and bitter little enmities. In short, the globe is every bit as nasty […]
Carat has beaten MindShare to become Diageo’s dominant UK media agency with more than 60m-worth of business. The Aegis-owned agency beat WPP’s MindShare to the 28.6m implementational planning and buying for Diageo’s Guinness GB and Burger King UK divisions, which it will add to the Diageo business it already handles, estimated at more than 30m. […]
While Asia’s problems have derailed the plans and fortunes of many marketers, all is not lost. There’s still good reason for optimism about China, despite its economic troubles. Though the government asserts that China’s eight per cent growth forecast this year will be achieved, privately some economists reckon growth has all but stopped. Rising unemployment, […]
Consider the following quotation: “[This year] the company reorganised its operation in Europe. Suffering from a serious downturn in its market, under pressure from a host of small fashion-oriented brands, and feeling the effects of a deterioration in image… morale was at a lower ebb. For a company that was unused to anything except success, […]
Not many things are free – especially in media – but product placement on TV comes close. Real product placement, as done in the movies, is defined as paid-for exposure, so what we see on TV should strictly go by another name. What I am talking about is brands being eaten, drunk, driven and consumed […]
Marketing Week’s Diary really does have diabolically double standards. Jeremy Clarkson and Trevor Beattie get very different treatment in the hair stakes (MW October 22). It appears necessary to refer to Clarkson’s tonsorial decoration as “frizzy”, yet there was no mention of Beattie’s curly, girly locks which make him so vulnerable to a wide variety […]
The Sunday Telegraph Christmas Gift Collection in association with Scotts of Stow is a classy little pull-out which should delight even the most upper crust Telegraph reader – unless they read the back page. Friends will no doubt be pleased with Father Christmas when they unwrap their “Pet’s Luxury Towel” or “Coat of Arms Paperweight” […]
Cadbury’s advertising agency EURO RSCG Wnek Gosper spent three days searching for volunteers to take part in the latest TV ad for its Roses chocolate assortment. More than 30 people, including a waiter, two teenage sisters, a group of bikers and a Brighton swimming club, sing their own rendition of the brand’s ‘Thank you very […]
The National Lottery Charities Board is shortlisting agencies to promote the “Awards for All” scheme which is to be launched across the UK next spring. The Board, which awards National Lottery funds to charities, has visited a number of agencies, and says it will start briefing a selection of them in the next few weeks. […]
Marketing Week’s Diary really does have diabolically double standards. Jeremy Clarkson and Trevor Beattie get very different treatment in the hair stakes (MW October 22). It appears necessary to refer to Clarkson’s tonsorial decoration as “frizzy”, yet there was no mention of Beattie’s curly, girly locks which make him so vulnerable to a wide variety […]
Cadbury’s advertising agency EURO RSCG Wnek Gosper spent three days searching for volunteers to take part in the latest TV ad for its Roses chocolate assortment. More than 30 people, including a waiter, two teenage sisters, a group of bikers and a Brighton swimming club, sing their own rendition of the brand’s ‘Thank you very […]
The National Lottery Charities Board is shortlisting agencies to promote the “Awards for All” scheme which is to be launched across the UK next spring. The Board, which awards National Lottery funds to charities, has visited a number of agencies, and says it will start briefing a selection of them in the next few weeks. […]
Just as obesity is a disease of affluence, so is vapidity. Nature in her wisdom has ordained that, as wealth increases, so too does subcutaneous fat, but, as a countervailing measure, the material between the ears shrinks, in extreme cases to little more than the size of the average acorn. This observable, but seldom discussed, […]
Ten leading consumer electronics companies and video distributors are considering pooling advertising resources to launch a consumer campaign for the successor to the video tape – the Digital Video Disk or DVD. The disks are being hailed as the replacement for VHS, and offer digital quality sound and pictures, although they cannot yet be used […]