Month: October 1998

Digital TV watcher

Marketing Week

The advent of digital TV, which it is claimed will offer more choice, better quality pictures, and interactive television programmes, is a terrifying prospect for your average viewer. And there’s good reason to be nervous, at least judging by Torin Douglas’ article, not to mention the media analysis (MW September 24). If people within the […]

ITC blasts Heineken’s ‘funeral’ ad

Marketing Week

The ITC has upheld 88 viewer complaints about a Heineken ad which shows a series of workmen working in the same hole in the ground. Viewers have been offended by the arrival of an undertaker towards the end of the ad and the implication that he may use the hole for a burial. Heineken parent […]

Swedes massage truth of tourism

Marketing Week

Despite the best efforts of the British Tourist Authority and the Department of Culture Media & Sport, those little devils at Thomson Holidays seem to be thwarting all efforts to push a new glitzy image for Britain. One of the winners at the recent International Tourism, Travel & Leisure Advertising awards in Valencia was a […]

SouthBank’s md joins the IPC exodus

Marketing Week

Chris Boyd, managing director of the SouthBank Publishing Group, has resigned from IPC. He is the latest to join the exodus of top level executives who have left since the 860m management buyout by Cinven in January this year. His departure follows disappointing January to June Audit Bureau of Circulations figures for the Group, which […]

Mercury Asset Management seeks chief for new-look marketing team

Marketing Week

Mercury Asset Management, the investment company, is searching for a marketing director to head its marketing department, which is soon to be reorganised. The department will be restructured in the wake of two senior departures. Existing marketing director Richard Clarke is quitting to set up his own marketing consultancy and the company is searching for […]

Who went down on The Oriana?

Marketing Week

There is only so much that can be said about marketing, advertising and related services. So after beavering away all day on the good ship Oriana, the 800 delegates at this year’s Marketing Forum turned their attentions to other matters. Sex was naturally at the top of the agenda, and wedding rings were discreetly slipped […]