Blame for the crisis facing Kellogg (MW, last week) can only in part be laid at the door of the cereal manufacturer’s departing management. Surely the real culprits here, certainly on this side of the Atlantic, are the supermarket chains that have bastardised the sales of this venerable institution through the insidious march of own-label […]
By 2000, three satellite systems will enable us to make and receive phone calls, faxes and data from anywhere on the planet. The three companies responsible, which are backed by telecommunications and IT partners, are prepared to spend plenty of money to ensure the public knows all about them and what they offer. Two of […]
Foster’s International is launching a new Chinese beer called Shanghai in the UK premium packaged lager market. Shanghai has an alcohol by volume content of 4.7 per cent and is aimed at upmarket bars in London and Manchester, Chinese restaurants and major multiple retailers. It will be marketed using posters and promotions with the catch […]
Fast-food chain KFC UK is reviewing its 8.8m media account out of MediaVest as a result of the expected merger of its parent company’s media operations with Leo Burnett, which handles rival McDonald’s. Tricon-owned KFC is talking to Initiative, BMP Optimum, Optimedia and Motive about the account. A spokeswoman for KFC says: “Because of MediaVest’s […]
Unilever-owned Calvin Klein Cosmetics has appointed its first vice-president for European marketing and sales development. Shelley Smyth has been promoted from managing director of Calvin Klein Cosmetics UK. She took up the position at the beginning of this week. Smyth has responsibility for European marketing and education. The European marketing director, advertising director and education […]
Abbott Mead Vickers.BBDO has created a new campaign for Robertson’s Golden Shred, an RHM brand. The television ads break on October 5 with the message that a breakfast including Golden Shred will put you in a good mood. The campaign uses the strapline, ‘Put some zest in the day ahead with Robertson’s Golden Shred’. It […]
Julian Spooner, Guinness Brewing’s marketing director for Great Brit-ain, is leaving to take up a new management role with Guinness Africa. Spooner will become operations director on the board of Guinness Africa, a region which includes its third largest global market, Nigeria. So far, a replacement has not been found, says a Guinness spokeswoman. He […]
Almost 1,000 delegates from client companies and marketing and advertising suppliers packed the cruise ship The Oriana to capacity for this year’s Marketing Forum. The three-day event last week gave advertisers the chance to meet advertising agencies, design companies, direct marketing companies and consultancies as the ship sailed to the Channel Islands. There was also […]
I would like to take issue with a few points made in your Special Report, “Bad Banners” (MW September 17). As far as determining the impact of the advertising, I would challenge that it is no more difficult to ascertain the effect on the brand on the Internet than it is on television. The same […]
Abbott Mead Vickers.BBDO has created a new campaign for Robertson’s Golden Shred, an RHM brand. The television ads break on October 5 with the message that a breakfast including Golden Shred will put you in a good mood. The campaign uses the strapline, ‘Put some zest in the day ahead with Robertson’s Golden Shred’. It […]
ITV this week revealed its programme plans for next year and the 1m new look for the channel, featuring a redesigned logo and the line: “TV From The Heart.” Programme highlights include the premiere of the next James Bond movie – codenamed Bond 19 – part of a deal with MGM, which gives ITV the […]
Sainsbury’s has suffered an embarrassing hiccup with its new TV ad starring John Cleese after the supermarket’s own staff complained it made them look foolish. The “Value to Shout About” ad, which broke on September 23, is one of a series of four featuring Cleese and highlighting low prices. Playing a character similar to Basil […]
Your Special Report on product licensing, “Test of character” (MW September 10), made excellent reading but missed out one important organisation. MCPS (The Mechanical-Copyright Protection Society) is the UK rights organisation which clears the use of music, on behalf of its UK copyright holder members, on a whole range of retail and non-retail products, where […]
Golden Wonder is testing a new brand of spicy crisps, called Quite Hot, and has launched an Irish-themed thick-cut crinkle called Murphy’s. The Quite Hot range comes in three flavours – mustard, chilli, and curry – and is aimed at young men. The brand, to be sold in purple packs covered with flames, will be […]
Ten years ago “television” and “marketing” were concepts that collided only accidentally. In a world of just four channels broadcasters competed vigorously with one another and energetically promoted their programmes to viewers – but the relationship between producer and consumer was exceedingly simple. Things are different now. More channels means more choice means more marketing: […]