Television news is undergoing a rethink. ITN’s decision to appoint a head of marketing last week mirrors the BBC’s decision last month to hire a head of news marketing. Both appointments come as a number of TV channels are about to relaunch their flagship news programmes. Station heads are waking up to the significance of […]
Delaney Fletcher Bozell has created a 2m relaunch campaign for Save & Prosper.
The Irish Tourist Board (ITB) is looking for a new director of international marketing following the appointment last week of director general John Dully. The new marketing director will replace former international marketing director and GrandMet executive Noel Toolan who resigned over a year ago following a clash with the Irish Minister for Tourism Jim […]
The Breast Cancer Coalition is launching a TV, cinema and press campaign, created by Bartle Bogle Hegarty. The initiative features celebrities including ex-Spice Girl Geri Halliwell, Gloria Huniford and Sally Gunnell all saying ‘It could be you’ – the line made famous by Saatchi & Saatchi’s National Lottery advertising. The 40-second ads break this week, […]
Adidas has awarded its 50m European media buying account to Carat Group.
When businesses make buying decisions regarding where to exhibit their wares, audited attendance figures have an important part to play in the process. Exhibition auditing tools may have only been in widespread use for a few years, but the major organisers can’t remember how they got along without them. Trevor Foley, director of the Association […]
No signs as yet of the kinds of apocalyptic events that are meant to accompany the dawn of a new millennium. We might expect predictions that plagiarise the Revelation of St John the Divine, such as whirling winds, flamed crowns numbered in seven and animals with eyes in their bottoms. So far, the approach of […]
By 2000, three satellite systems will enable us to make and receive phone calls, faxes and data from anywhere on the planet. The three companies responsible, which are backed by telecommunications and IT partners, are prepared to spend plenty of money to ensure the public knows all about them and what they offer. Two of […]
Omnicom is understood to have hired investment banker Randy Weisenburger as its chief financial officer to replace Fred Meyer, who is retiring. Weisenburger, 39, will work closely with John Wren, president and chief executive officer of Omnicom, which owns agency networks BBDO, DDB and TBWA. It is thought the two men will form the core […]
If the newspaper comments are right, this column will find you, dear reader, in a bewildered state. As a marketing person, you are a member of a learned profession whose wont it has been since 1955, the year that gave birth to the National Readership Survey, to look upon your fellow man and, since 1970, […]
Sportswear company Umbro has released England and Liverpool star Steve McManaman from his ten-year contract after a bitter dispute. McManaman signed a contract with Umbro when he was 18 for 6,000 a year. The 26-year-old star claimed the contract had not increased sufficiently as he became a more established player, and that the enforcement of […]
Ten years ago this month Interbrand, as it was then known, conducted the first ever brand valuation for Ranks Hovis McDougall. The exercise succeeded in putting the worth of the company’s brands as a figure at the bottom of its balance sheet. RHM’s management wanted this information to fight a hostile takeover bid from Goodman […]
Television news is undergoing a rethink. ITN’s decision to appoint a head of marketing last week mirrors the BBC’s decision last month to hire a head of news marketing. Both appointments come as a number of TV channels are about to relaunch their flagship news programmes. Station heads are waking up to the significance of […]
Cadbury is revamping its 230m Cadbury’s Dairy Milk flagship brand with a 10m integrated marketing campaign. A 3m TV push, created by TBWA GGT Simons Palmer, will carry the strapline: “Cadbury’s Dairy Milk – Chocolate and a Half”. It will be backed by press and radio ads, and sampling. The purple, white and gold packaging […]
Thistle Hotels has appointed Tony Dangerfield to the new post of sales and marketing director for its 60 UK hotels. Dangerfield joins at the beginning of December from Hilton International in the Americas, where he was vice-president of sales and marketing. He has worked for the company since 1985. He will report to chief operating […]