Tour operator First Choice has appointed Walker Media to handle its 4m media business after a four-way pitch between incumbent Media Insight, BMP Optimum and New PHD. The business includes about 1m worth of business for Eclipse, the company’s direct arm. The company is putting extra money behind this brand because it believes this is […]
Clark & Taylor has won the 2m advertising account for the Ideal Home Exhibition, which is to relaunch next year with new branding.
Mobile phone manufacturer Nokia is extending its brand with a range of merchandise to be sold through its new London flagship store. The first “100% Nokia” shop opened on London’s Regent Street last week as part of a pan-European push to establish a consumer brand. As part of the strategy, it has produced a range […]
The Professional Footballers Association (PFA) is launching a sponsorship scheme for the first time in the union’s 90-year history. The programme, called the PFA Business Partnership, will offer access to premiership players, hospitality, and the use of the organisation’s logo. The PFA is the professional players union, it has 3,500 members and looks after their […]
The Royal Bank of Scotland has consolidated the 5m advertising account for its credit cards into WWAV Rapp Collins Scotland. The account was split between WWAV Rapp – which launched the bank’s Au card – and Edinburgh agency Faulds which held the Mastercard account. Faulds still holds the bank’s generic and current account business. The […]
Further to the article “Virgin misses chance to clothe online users” (MW October 8), I would like to make clear Virgin Clothing’s position on Net sales – or e-commerce as it is often called. Mike Butcher is correct in the statistics he quoted and it is indeed true that for companies such as the Gap […]
BSkyB has launched a new division called Sky Interactive Programming which will look after the company’s range of technical and digital services. The unit will allow viewers with an appropriate remote control to access video clips and other text information on part of the screen while watching a programme. Sky’s existing Internet, games, and text […]
Kwik-Fit, one of the biggest accounts in Scotland, is to review its 10m advertising account. After months of speculation, incumbent agency The Morgan Partnership has confirmed the account is open to pitch. The exhaust and tyre centre account, traditionally Scotland’s largest, was recently eclipsed by The Leith Agency’s Honda car win. Kwik-Fit spent 10m on […]
Your survey on brand valuations (Cover Story, October 1) made interesting reading, as it substantiated the view that marketing is nothing more than smoke and mirrors. The brands featured (including those in the various charts) were memorable only in that they were products we could all do without. None were life-enhancing, essential or even exclusive. […]
They’ve marched on London, picketed the party conferences, pleaded in the Press and gone bankrupt in their droves. Isn’t it time to give rural folk an even break? True, they fed bits of dead sheep to cows, tore up the hedgerows, filled in the wetlands and bellyached through good times and bad. Yes, they hunt […]
Lads magazine Front has been shunned by a financial services advertiser because its contents are too sexually-explicit. Nationwide Building Society has pulled a print campaign for FlexAccount. The campaign targets the youth market with three humorous executions and breaks on November 1. It will appear in FHM, Loaded and Max Power as well as girls’ […]
CIA Medianetwork UK has made about 30 redundancies, including six directors, and is to restructure its UK business following a sequence of heavyweight account losses. The losses include the 110m BT account, which was won by the Allmond Partnership in July this year. Director Greg Grimmer, media director Richard Britton and press director Jackie Almeida […]
Just as Falmer Jeans began to register improved margins and market share following efforts by chief executive Chris Howell to turn around the flagging brand, time ran out and the company went into administration (MW October 15). Like Yardley, which went into receivership a month ago, Falmer was a huge brand in the Seventies – […]
We in the West may kid ourselves that we’re nowhere near recession in its official sense, but it’s impossible to completely ignore the siren calls of those who argue that we are standing on the brink of economic meltdown. Should this threat act as a spur or reversal for the digital revolution? Technology – and […]
Nationwide Building Society has announced a major job swap between four of the company’s directors. Mike Lazenby becomes the company’s divisional director, marketing. He was formerly divisional director, communications and replaces Tracy Morshead as head of marketing. Morshead becomes divisional director, central retail operations, with responsibility for databases, direct marketing and debt management. He replaces […]