Month: November 1998

HEA drugs campaign scoops IPA grand prix

Marketing Week

The Health Education Authority’s drugs education campaign has won the 1998 IPA Advertising Effectiveness Awards grand prix. It was devised by Duckworth Finn Grubb Waters. Other winners in the top ranking five star category, from which the grand prix winner was selected, comprised: army recruitment (Saatchi & Saatchi); Colgate toothpaste (Young & Rubicam); First Direct […]

Campbell’s pools 180m brief at Y&R and BBDO

Marketing Week

Campbell Soup Company has consolidated its $300m (182m) global advertising account in Young & Rubicam and BBDO Worldwide without a pitch. As a result Foote Cone & Belding and Saatchi & Saatchi have been dropped from the food giant’s roster. In the UK, the 5m Campbell’s soup and sauces business will shift from Saatchi into […]

Teenage title Sugar to try masthead TV

Marketing Week

Teenage girls magazine Sugar is to launch a masthead-TV show on the Flextech-owned channel Trouble. The show is to be called Sugar’s Real Life Stories and features teenagers telling true stories about extraordinary things that have happened to them. The 13 half hour shows will be launched in January. Flextech director of marketing Jonathan Webb […]

GMTV backs Net research into children

Marketing Week

A children’s research programme conducted over the Internet in schools, and backed by TV broadcaster GMTV, launches this month. The Children’s Research Unit, which has been involved in studying the children’s and youth market for more than 25 years, has developed the programme over the past two years. It aims to mount a direct challenge […]

BMP Optimum picks up 20m National Lottery

Marketing Week

National Lottery operator Camelot has awarded its 20m media buying account to BMP Optimum after a pitch between five agencies. The media review was called after Camelot moved its creative account out of Saatchi & Saatchi into WCRS in August. Media buying and planning has been handled by Saatchi’s former media partner Zenith Media since […]

Hamblin to take over as chief executive of BTA

Marketing Week

Jeff Hamblin has been appointed chief executive of the British Tourist Authority (BTA), succeeding Anthony Sell who had to retire this month due to ill health. Hamblin, who will work alongside chairman David Quarmby, was formerly based in New York as BTA director for the Americas. He will be responsible for marketing the UK as […]

Sharing women with Bill Clinton

Marketing Week

US President Bill Clinton and IPC chairman David Arculus have much more than power in common. It seems they share the same taste in women. Both dated Tamara Eccles-Williams, a student at Oxford University in the late Sixties. Arculus informed the Diary of the affair at an IPC press dinner he hosted last week, just […]

Sharing women with Bill Clinton

Marketing Week

US President Bill Clinton and IPC chairman David Arculus have much more than power in common. It seems they share the same taste in women. Both dated Tamara Eccles-Williams, a student at Oxford University in the late Sixties. Arculus informed the Diary of the affair at an IPC press dinner he hosted last week, just […]

Givenchy hires new md to handle fragrance push

Marketing Week

LVMH-owned Parfums Givenchy has appointed a new managing director to oversee the launch of two new fragrances and a new range of cosmetics to be branded with the Alexander McQueen name. Gilles Dougoud, Givenchy’s former regional director for export takes over as managing director from Peter Norman who left the company in the summer. Dougoud […]

Brief

Marketing Week

Bates Dorland has created a new poster campaign for Allders, which launches a repositioning push for the department store. The posters break nationally next week. It is the first time Allders has run a generic campaign focusing on brand image rather than products. Bates Dorland chief executive John Stubbings says: ‘The posters begin the repositioning […]

Goldfish stunt is hard to stomach

Marketing Week

The British love their pets, which is why 16 viewers were driven to complain to the Independent Television Commission about “professional regurgitator” Stevie Starr. The ITC asked Starr to prove that no cruelty is inflicted in his stunt where he swallows two goldfish. Poor Starr faced a conundrum: to prove he inflicts no cruelty on […]