Imperial Tobacco is to maintain the current price of its budget tobacco brands, such as Lambert & Butler and John Player Special, in the face of an increase in tobacco excise duty which will come into force next month. The company has announced its new prices, which take increases in excise duty for tobacco into […]
It was with interest I read your recent feature “Generation Game” (MW October 22) and I was pleased to see mention of ourselves, Creation. Paul Gander correctly pointed out that our name is the fusion of “credit” and “information” and questioned whether or not this would register with our “customers”. The complexity of our business, […]
More people are watching television, according to the Institute of Practitioners in Advertising, with commercial TV’s share rising from 58.1 per cent in the third quarter 1997 to 59.5 this quarter. The steady rise in commercial viewing – for the second quarter in a row – has come from all commercial television stations except ITV. […]
Juliet Warkentin, editor of IPC magazines’ Marie Claire, has quit to join the Arcadia Group as managing director for marketing and home shopping. She replaces Robin Klein, who is leaving to become non-executive chairman for Dial, Arcadia’s home shopping joint venture with Littlewoods which was formed in December last year. A spokeswoman for Arcadia says: […]
Will manufacturer brands become increasingly irre-levant to consumers as they are outmanoeuvred by supermarkets exploiting their special relationship with the consumer? Are supermarket own-label brands sufficiently innovative and distinctive to play in the “premier division” of manufacturer brands? CLK’s October consumer survey considered these issues and tried to identify where the next battle is likely […]
Beleaguered car maker Rover has recruited the man behind Renault’s Papa and Nicole campaign as its UK marketing director. John Sanders, formerly with Renault and most recently deputy managing director of London advertising agency Broadway, is to take over the position regarded by many in the motor industry as the job from hell. He will […]
Spurred by a mixture of desire and obligation, Channel 4 is almost doubling its drama output from this autumn. For the first time, the channel will show a regular hour or episode of original drama every week, with ten new series scheduled over the next 14 months. A combination of more money, new licensing requirements […]
Mail order giant JD Williams is reviewing its 10m media account after parting company with Carat Manchester. The Manchester-based company is talking to three northern agencies and expects to make a decision in the next two weeks. Carat Manchester, which has handled elements of the business for more than five years and the consolidated account […]
The Jatania family manufactures products ranging from baking powder to table wine using a distribution network which spans 60 countries. Last week the family acquired the Harmony haircare brand for 25m from Unilever as the first step in a drive to build one of the world’s biggest personal care businesses. The family plans more brand […]
While the world’s top fashion designers were displaying their spring collections in Paris last month, building materials group Tarmac was considering ways to promote its own snappy clothing range. Two years ago Tarmac received a new corporate image and now has an on-going working relationship with merchandise company Brand Logistics. Between them they have created […]
Juliet Warkentin, editor of IPC magazines’ Marie Claire, has quit to join the Arcadia Group as managing director for marketing and home shopping. She replaces Robin Klein, who is leaving to become non-executive chairman for Dial, Arcadia’s home shopping joint venture with Littlewoods which was formed in December last year. A spokeswoman for Arcadia says: […]
Skoda, the VW-owned Czech car maker, has appointed a new director and – for the first time – a dedicated marketer for the brand in the UK. Rob Tracey took over as director of Skoda UK from Dermot Kelly this week and will oversee all aspects of the brand. Christopher Hawken has joined in the […]
US toy giant Mattel has axed 72 staff at Bluebird Toys, including a raft of senior marketing personnel, following its takeover deal. The move raises doubts over Mattel’s future marketing strategy for Bluebird. Sales and marketing director David Allmark will leave Bluebird at the end of the year with no job to go to. Freda […]
The BDDP network has beaten Griffin Bacal to the estimated 12m global advertising account for Jameson Irish Whiskey. Following a review which began last year out of Jameson’s previous agency Leagas Delaney, the Paris office of Omnicom-owned BDDP has developed a new global campaign designed to broaden the appeal of the Irish Distillers brand. The […]
DIY chain Wickes has put its 4m media buying account up for review.