Month: December 1998

3m Simply Kitchens to MediaCom

Marketing Week

Newly-merged agency MediaCom/TMBG has won the media buying account for fitted kitchen manufacturer Simply Kitchens. The 3m account was won in a pitch against Carat Manchester and covers national and local press as well as radio. However, the majority of the media spend is weighted in the South of England. MediaCom/TMBG deputy chairman Bill Jones […]

Spanish baulk at new ad curbs

Marketing Week

Spain’s principal political parties – Partido Popular (PP), PSOE (Socialists), Grupo Mixto, Izquierda Unida (IU) and Convergencia i Uni (CiU) – have united in calling for a new administrative body to be set up which would monitor and regulate advertising. If agreed, the proposal could become law as soon as this month. The country’s advertising […]

ITC primes political timebomb with 90m Treasury bonanza

Marketing Week

All things considered, the politicians were remarkably restrained about ITV’s generous treatment by the Independent Television Commission the other day. Yes, I know Gerald Kaufman, chairman of the Culture Select Committee, said it was a new milestone in the dumbing down of Britain. And John Major described it as “a grave mistake” and Paddy Ashdown […]

COI shortlists two for 4m job seekers’ helpline drive

Marketing Week

The Central Office of Information has shortlisted two roster agencies to pitch for a 4m account to promote a telephone hotline aimed at helping job seekers find work. The Government information body refuses to say which agencies are pitching for the Department for Education & Employment account, though it is believed St Luke’s and DMB&B […]

BT/Excite’s deal with a difference

Marketing Week

BT’s recent deal with the UK subsidiary of Excite promises to run on very different lines to business deals outside the Internet industry. The $10m (6.3m) deal, in which BT picked up half of Excite’s UK business last week, appeared simple enough on the surface – a dominant UK consumer brand and a dominant global […]

David Hoare to head Thorn UK

Marketing Week

David Hoare, the former chief executive of Laura Ashley, is to join rental group Thorn as UK chief executive. He replaces David Williams, who left the company last week. Japanese investment bank Nomura acquired Thorn, which was a public company, for 980m in July. Thorn’s empire includes the high street chain Radio Rentals. Nomura was […]

Somerfield to sell cut-price electrical goods

Marketing Week

Somerfield is the latest supermarket to venture into the electrical goods market, with the launch of cut-price deals on televisions and stereos. The 330-strong chain joins Tesco, Sainsbury’s and Asda in the move towards non-food retailing. Last month Tesco and Asda announced they would enter the home PC market with discount deals in the run-up […]

David Hoare to head Thorn UK

Marketing Week

David Hoare, the former chief executive of Laura Ashley, is to join rental group Thorn as UK chief executive. He replaces David Williams, who left the company last week. Japanese investment bank Nomura acquired Thorn, which was a public company, for 980m in July. Thorn’s empire includes the high street chain Radio Rentals. Nomura was […]

20th Century Fox seeks video boss

Marketing Week

Twentieth Century Fox UK Home Entertainment is looking for a marketing director to handle the promotion of its video business. The move follows the promotion of Gary Ferguson, who last held the post, to senior vice-president of UK Home Entertainment. The new post-holder will report to Mary Daily, who is the European vice-president for marketing […]

Somerfield to sell cut-price electrical goods

Marketing Week

Somerfield is the latest supermarket to venture into the electrical goods market, with the launch of cut-price deals on televisions and stereos. The 330-strong chain joins Tesco, Sainsbury’s and Asda in the move towards non-food retailing. Last month Tesco and Asda announced they would enter the home PC market with discount deals in the run-up […]

20th Century Fox seeks video boss

Marketing Week

Twentieth Century Fox UK Home Entertainment is looking for a marketing director to handle the promotion of its video business. The move follows the promotion of Gary Ferguson, who last held the post, to senior vice-president of UK Home Entertainment. The new post-holder will report to Mary Daily, who is the European vice-president for marketing […]

Brief

Marketing Week

The Guinness Book of Records is launching its first national TV campaign with a 500,000 pre-Christmas ad blitz. The push, which is aimed at children between eight and 14-years-old, comprises 30-second and ten-second executions and has been devised by Triangle, with media buying through John Ayling & Associates. Guinness Book of Records marketing director Malcolm […]

Brief

Marketing Week

Yellow Pages is launching a 5m national TV campaign featuring everyday situations where the BT-owned directory can be of help. One ad shows a young man finding the number for a cleaner for his flat which is so messy a neighbour thinks it has been burgled. The other shows a wife calling a mobile stereo […]