Partners BDDH has won a place on the Seagram drinks roster by securing the 2m UK creative account for Morgan’s Spiced Rum. The agency joins Grey, Ogilvy & Mather and TBWA Simons Palmer on the international drinks giant’s UK roster. It is understood that Partners BDDH pitched against Grey, Mother and Wieden & Kennedy for […]
Adidas is at its zenith, with shoes and clothing worn by footballers, sports fans and followers of fashion alike. There is one dilemma: how to keep the brand from going off the boil. To start with, Adidas joint managing director and marketing director Barry Hunter, must put a stop to his senior marketers defecting to […]
Steve Hemsley writes about the benefits of developing and implementing an online Internet solution (MW November 26). He rightly mentions that it is a powerful marketing tool and the pressures presently being placed on marketing departments to deliver answers to the board about its potential is, in some instances, positively overwhelming. Not only must the […]
Supermarket giant Asda has unveiled a direct telephone-based book, video and music retailing service, with plans to launch the scheme on the Internet next year. The service, Asda@Home, will operate through a dedicated call centre, offering customers a choice of 147,00 book titles, 7,000 videos and 120,000 CD and audio cassette titles. The chain is […]
Camelot is to give away free National Lottery tickets and scratchcards in promotions after being allowed for the first time to buy its own tickets. The Lottery operator was given permission to buy tickets by the culture secretary Chris Smith, who issued a set of new “directions” to the Office of the National Lottery in […]
Ford’s most senior European marketing chief and the man who organised the recent launch of the Focus, has quit after 18 years with the company. Philippe Mellier, Ford’s European vice-president of marketing, sales and service, is understood to have returned to his native France and joined Renault. Mellier started at Ford in 1980 as supervisor […]
It is part of the traditional British Christmas, along with the family row and cold turkey sandwiches – BBC’s victory over ITV in the battle for viewers. But this Christmas, a new team at the ITV Network Centre is under pressure to squeeze the biggest possible audiences out of the last few weeks of the […]
Supermarket giant Asda has unveiled a direct telephone-based book, video and music retailing service, with plans to launch the scheme on the Internet next year. The service, Asda@Home, will operate through a dedicated call centre, offering customers a choice of 147,00 book titles, 7,000 videos and 120,000 CD and audio cassette titles. The chain is […]
Pret Manger marketing director Charlotte Fuller has resigned from the upmarket fast-food chain after 18 months, with no job to go to. Fuller joined the company from Leo Burnett, where she had been a board account director for four years. She will stay with the company until the new year, but has not decided where […]
Camelot is to give away free National Lottery tickets and scratchcards in promotions after being allowed for the first time to buy its own tickets. The Lottery operator was given permission to buy tickets by the culture secretary Chris Smith, who issued a set of new “directions” to the Office of the National Lottery in […]
Tetley tea has a lot going for it. A very impressive marketing history for one. It was the number two brand in a highly lucrative market, second only to the brand leader PG Tips. The brand seems to have benefited from being both aggressive and focused. These are both admirable qualities, and in this instance, […]
Clothing brand Caterpillar is to launch a 7.5m pan-European brand push in 1999 to coincide with the launch of its first womenswear collection. The 30-country campaign is being masterminded by Caterpillar creative director Shubhankar Ray, who previously worked for Levi’s. Ray says: “We aim to use branding to create a dialogue with younger, fashion-oriented consumers […]
Cable & Wireless, parent company of the UK’s Cable & Wireless Communications, has appointed its first global marketing chief, who will lead a new marketing team
If marketers think they get a hard time, just dwell for a moment on what bosses at electricity company Seeboard are asking from their workers. A press release from the company proudly proclaiming “Your power in their hands” introduces a new technique that allows work on overhead lines without disconnecting the power. The new technique […]
Yellow Pages is launching a 5m national TV campaign featuring everyday situations where the BT-owned directory can be of help. One ad shows a young man finding the number for a cleaner for his flat which is so messy a neighbour thinks it has been burgled. The other shows a wife calling a mobile stereo […]