Fashion retailer French Connection has signed a sponsorship deal to sponsor heavyweight boxing champion Lennox Lewis in the run-up to his title unification world championship clash with Evander Holyfield. The deal is worth an estimated 1.5m and from now until the fight the boxer will wear the fcuk brand in training as well as on […]
Babyliss, the hairdryer brand owned by Conair Corporation, launches the company’s first television adver-tising campaign next week through agency Bean Andrews Norways Cramphorn. The 20-second com-mercial for the Babyliss Rapide Style & Dry styler features two girls with wet hair competing to be ready for a night out. The one using the Rapide finishes first […]
Former Talk Radio managing director Paul Robinson has joined the Disney Channel as vice president and managing director. Robinson replaces Tom Wszalek, who was the cable station’s previous managing director. Wszalek moves to the new projects division of the entertainment group and will look at opportunities on the Internet and on digital TV. Robinson says: […]
Over the past two months we’ve been deluged with advertising for digital TV – Sky or ONdigital. But why do none of these ads include a Web address so that potential customers can find out more information, talk to the companies concerned or even buy the service? It’s a glaring omission, particularly for a consumer […]
Small and medium-sized conferences and events are increasingly being organised in-house, often with little or no professional input. Invariably the job falls to the managing director’s PA. But the staff presented with the task of organising their company conference, over and above their normal jobs, are not always able to devote the time and energy […]
The Central Office of Information has shortlisted two roster agencies to pitch for a 4m account to promote a telephone hotline aimed at helping job seekers find work. The Government information body refuses to say which agencies are pitching for the Department for Education & Employment account, though it is believed St Luke’s and DMB&B […]
BT’s recent deal with the UK subsidiary of Excite promises to run on very different lines to business deals outside the Internet industry. The $10m (6.3m) deal, in which BT picked up half of Excite’s UK business last week, appeared simple enough on the surface – a dominant UK consumer brand and a dominant global […]
The Daily Record newspaper has called a pitch for its 2m creative advertising account. Scottish agencies Coltas, 1576 and Frame Cunningham Holden Edy have all been invited to pitch alongside the incumbent Faulds Advertising. The move follows the appointment of Martin Clarke as editor in March and a subsequent repositioning of the Mirror Group-owned newspaper. […]
St Luke’s faces a review of its 9m Midland advertising account after the decision by the bank’s parent HSBC to axe the brand name from the UK high street. HSBC announced last week that it is to rebrand most of its wholly-owned bank subsidiaries worldwide with its own name, and will scrap other trading names. […]
Fashion retailer French Connection has signed a sponsorship deal to sponsor heavyweight boxing champion Lennox Lewis in the run-up to his title unification world championship clash with Evander Holyfield. The deal is worth an estimated 1.5m and from now until the fight the boxer will wear the fcuk brand in training as well as on […]
There is a passage from Lewis Carroll’s Alice in Wonderland which reads: “Would you tell me please which way I ought to go from here?” said Alice. “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where,” said Alice. “Then it doesn’t much matter which […]
Roger Baird’s article (MW November 26) demonstrates how out of touch observers are with the cable industry. A lot of the criticisms he levels may have been true a few years ago, but it is a young, aggressive and fast-changing industry which has learned quickly. I wouldn’t describe Cable & Wireless’ profit of 150m in […]
Despite his half century in the electrical retailing industry, Dixons chairman Stanley Kalms could be forgiven for feeling just a little overburdened. He faces an inquiry by the Office Fair Trading (OFT), into Dixons’ pricing of personal computers. Peter Mandelson has sent a letter to the OFT voicing concerns about Dixons’ pricing policies following an […]
Martin Taylor, erstwhile chief executive of Barclays Bank, is close to the Government. He has, among other things, been consulted on the working families’ tax credit. There is talk of a peerage. With this exposure to New Labour principles, it is perhaps unsurprising that he resigned from his job just as soon as it became […]
The scope of information services has broadened so much that established directories have been forced to add value so they can hold on to their position in the market. At the same time, public information services are moving into areas originally dominated by business-to-business directories. The result, in both cases, is a renewed focus on […]