I found it interesting that Torin Douglas had not heard of the complaints about the Irn-Bru cow/burger advertisement: “…we had not heard about the incident before… but the Advertising Standards Association did not bother to mention it in its monthly cases report” (MW April 8). The incident was quite widely covered in the Asian Press […]
I wasn’t surprised when your Spotlight feature on mobile phones (MW April 8) revealed that only one advertising campaign was remembered by more than ten per cent of adults. Admittedly, advertising plays a large part in building brand awareness and is an integral part of any marketing campaign, but it is only successful if it […]
A wishful-thinking graffiti artist has been hard at work at Express Newspapers.
Ogilvy & Mather has hired veteran ad man Paul Simons to revamp the image of the London agency, and put behind it a year of key account losses.
The Advertising Standards Authority has received a complaint about computer game manufacturer Eidos, after it sent out thousands of mailshots tailored to look like military call-up papers at the time of Nato’s intervention in the Kosovo crisis. Eidos, which makes the best-selling Tomb Raider series of adventure games, featuring heroine Lara Croft, was promoting its […]
Sir Bob Geldof will launch his latest media venture, a travel Website, this week with the help of thousands of deckchairs placed on the streets of London. The site, deckchair.com, is the latest travel site to appear in cyberspace, prompted, says Sir Bob, by his inability to book reasonably priced flights on the Internet. Even […]
Who would have thought the Bluewater experience – more commonly known as shopping in Kent – could attract such star-studded names? Dennis Publishing’s lad’s magazine Maxim recently invited readers to an evening bash at Bluewater, complete with a prize draw. Imagine Maxim’s surprise when the winner of the first prize out of the bag was […]
The thorny question of how to get perceived value out of sponsorship still seems to be very much up in the air, over a decade after we first blew the whistle on the financial black hole of sponsorship. As part of a communications effectiveness audit into the marketing and public relations activities of a major […]
A talking shopping trolley that stops in particular aisles and points out special promotions and new products could be the ultimate in-store accessory for busy consumers. How about a system that lets customers order products by firing a laser gun at goods in a window display even when a store is closed? Or, for the […]
So has it all been a big mistake for ITV? Preliminary figures put ITV’s share of viewing at 29.7 per cent in the seven days up to Easter Sunday – its lowest share this year. The audience for its two evening news programmes combined was 10.4 million in the first week of the network’s new […]
Catalogue retailer Argos is entering the PC market. Which is no mean challenge as it will be taking on established players of the stature of Dixons and PC World and direct sellers such as Time, Tiny and Gateway 2000. It is believed Great Universal Stores (GUS), which bought Argos for 1.9bn in May last year, […]
Fashion and fragrance house Hugo Boss has plunged to the lowest depths for its latest brand link-up. To promote the Hugo Woman fragrance, the company has decided to sponsor some loos. Not just any public conveniences either – the girls’ loos at The Ministry of Sound nightclub in London. But it’s what happens in the […]
Ellis Watson, marketing director of The Sun and News of the World, is moving to become acting general manager of News International’s free Internet service provider CurrantBun.com. Watson, who has dubbed himself “head baker”, has been working on CurrantBun since last December. The service launched two weeks ago, with front page advertising in The Sun. […]
I found it interesting that Torin Douglas had not heard of the complaints about the Irn-Bru cow/burger advertisement: “…we had not heard about the incident before… but the Advertising Standards Association did not bother to mention it in its monthly cases report” (MW April 8). The incident was quite widely covered in the Asian Press […]
I wasn’t surprised when your Spotlight feature on mobile phones (MW April 8) revealed that only one advertising campaign was remembered by more than ten per cent of adults. Admittedly, advertising plays a large part in building brand awareness and is an integral part of any marketing campaign, but it is only successful if it […]