Express shows sense of humour in face of adversity
Marketing WeekA wishful-thinking graffiti artist has been hard at work at Express Newspapers.
A wishful-thinking graffiti artist has been hard at work at Express Newspapers.
Just to show how selective quotations can mislead, I’ll give you Germaine Greer’s next sentence which your Diarist dropped (MW April 1). Yes, she said she could not read The Daily Telegraph “without feeling a terrible sense of guilt”. But her next line, which you left out, was “which is a shame because it’s the […]
Brands which maintain their ad spend during a recession – particularly those in a declining field – can substantially increase their market share, according to new research. A report from Dr Stephan Buck, Michael Brown of Taylor Nelson Sofres and media auditors The Billett Consultancy shows that cutting back on ad spend can be a […]
Telinco, the telecoms and Internet services provider, is launching a complete package for companies planning to set up as a free ISP. Telinco, which connects The Sun newspaper’s recently launched free ISP (CurrantBun.com) to the Internet, already provides a “Virtual ISP” package called Callshare for a number of smaller free ISPs such as Voss Net, […]
Ford GB’s marketing director Andrea Formica is expected to take on the management of Ford’s Italian operations as part of a wide-ranging reshuffle of Ford executives. Formica was formerly marketing director of Ford in Italy and although Ford denies it, well placed sources say he is now in line to return there as managing director. […]
National Aids charity the Terrence Higgins Trust (THT) launches its new identity this week after merging with four smaller Aids charities. The THT brand, which incorporates a new logo, will be phased in over the next six months. A press advertising campaign will raise awareness of the change. Both the design and advertising accounts are […]
Osprey is handling the 6.5m launch of a new direct-sell insurance company called Peoples Choice Insurance Services, developed by the team behind PremiumSearch. Peoples Choice launches this month with TV, radio and press advertising bought through Carat Direct. It acts like a broker, linking a panel of insurers to a computer system through which they […]
Chanel is attempting to capitalise on the youth appeal of its Allure fragrance by using the brand as a launch pad for related products. Three “Irresistible Allure” products – a fragranced hair-mist, moisturising skin spray and deodorant – will be launched under Allure umbrella branding. Each product contains a lighter version of the Allure scent […]
Walker Media managing partner Christine Walker is among a number of leading figures from the media industry to star in The Newspaper Society’s latest campaign, which aims to increase the regional press’ share of the national advertising cake. Other faces to appear in the trade advertising campaign are David Clayton Smith, director of consumer marketing […]
Guinness GB is to put major promotional backing behind Guinness Extra Cold, a super-chilled version of the stout brand, for the first time this summer, in a drive to attract younger drinkers. Guinness Extra Cold is being rolled out to 3,000 pubs and bars across the UK after successful tests. It is chilled to three […]
The Virgin Group has sold its 50 per cent share in loss-making design consultancy Rodney Fitch & Co to the company’s management amid speculation that Virgin plans to hive off more unprofitable companies. Rodney Fitch & Co is believed to be up to 2m in debt to Virgin, which will be written off as part […]
Nestlé has lost its appeal against a decision by the Advertising Standards Authority in January which dismissed the company’s blanket claims to be an ethical and responsible marketer of baby milk.
TBWA Worldwide has retained the $60m (36m) European ad account for tyre manufacturer Michelin, after pitching against DDB and Publicis in Paris. It is understood that TBWA’s London office was already involved in the pitch, although Michelin was unable to confirm this and TBWA would only confirm that it had won the account. Michelin has […]
Walker Media managing partner Christine Walker is among a number of leading figures from the media industry to star in The Newspaper Society’s latest campaign, which aims to increase the regional press’ share of the national advertising cake. Other faces to appear in the trade advertising campaign are David Clayton Smith, director of consumer marketing […]
Guinness GB is to put major promotional backing behind Guinness Extra Cold, a super-chilled version of the stout brand, for the first time this summer, in a drive to attract younger drinkers. Guinness Extra Cold is being rolled out to 3,000 pubs and bars across the UK after successful tests. It is chilled to three […]