Ford is winding down the car leasing scheme it launched three years ago with a 5m advertising campaign, after attracting less than 100 customers in the UK. Called Acumen, the scheme was initiated after the Government reduced the VAT payable on leased goods by 50 per cent (MW August 4, 1995). It was set up […]
The Post Office is threatening job cuts among 3,500 senior and middle managers as part of a root-and-branch organisational restructure. The cuts, which a spokeswoman says will be made over the next 14 months, are a result of a project initiated by chief executive John Roberts, which aims to make the group quicker on its […]
Jewson, the UK’s biggest builders’ merchant, is planning to launch a transactional DIY Website in partnership with Sainsbury’s Homebase, as part of plans to widen the appeal of the Jewson brand. Jewson joint managing director Alan Peacock says the Website is scheduled to launch in October. It could offer both Homebase and Jewson products over […]
Kimberly-Clark is launching a disposable swim-proof nappy in the UK under the Huggies brand name. Huggies Little Swimmers are unisex waterproof nappies made out of absorbent material that neither leaks nor expands when it gets wet. They look like swimming trunks rather than nappies and are available in four bright colours in two sizes suitable […]
Crookes Healthcare has lost its two marketing directors as a result of parent company Boots Healthcare International restructuring its marketing department. Crookes’ marketing directors for skincare, Nick Evans, and for healthcare, Amanda Jenkins, have left the company within a fortnight of each other. The company produces over-the-counter medicines, including Nurofen, Optrex, Strepsils and E45 skincare. […]
Manor Bakeries has promoted senior product manager Karen Ursell to general manager of marketing, the top marketing post in the company. The company makes pies and cakes under the Mr Kipling Cakes and Cadbury’s Cakes brands. Ursell replaces Richard Moss, who has left the company to become marketing director of PR agency The Rowland Company. […]
Strange how fate can turn people away from the careers for which Nature had ordained them into other less fruitful fields. Take Noel Edmonds. Short of stature with a funny little beard and a knowing, self-congratulatory, nudging sort of humour, he was intended by his maker to be a door-to-door lingerie salesman. As for Vanessa […]
I always wondered what it took to qualify for the designation “guru” in the direct marketing industry. Thank you Paul Lambert (MW April 29); now I know! Chris Ogilvie-Taylor Chief Guru Marsden Grant International London W1
We are delighted to top the table with the highest recall for our posters (MW April 29). However, the image you used to illustrate your Posterwatch article about this was not one of our posters. This is a screen grab from our on-screen promotion cartoon family, the What’sOns. Our poster campaign was deliberately simple and […]