Nestlé acts to boost its corporate image
Marketing WeekNestlé chief executive Peter Brabeck took the unusual step last week of flying to London to present a review of the 1998 financial results for the world’s biggest food producer.
Nestlé chief executive Peter Brabeck took the unusual step last week of flying to London to present a review of the 1998 financial results for the world’s biggest food producer.
Paul Lambert’s letter (MW April 29) about Graham Green’s appointment to head up Bates’ new integrated marketing operation, apart from being personally rude, was fundamentally wrong. As an early sales promotion protagonist (who fits Lambert’s strange list of criteria as a guru) who now works in response management and customer support at the heart of […]
MasterCard International has promoted Nick Utton to its top international marketing position. Utton takes up the post of executive vice-president of global marketing following the departure of Joseph Tripodi to Seagram in March (MW March 11). He has been promoted from his position as senior vice-president of marketing at MasterCard International’s US division. The credit […]
Every business executive’s restaurant nightmare befell Sales Promotion Consultants Association chairman Clive Mishon at Marco Pierre White’s Mayfair restaurant Mirabelle recently. As Mishon settled down with client guests, celebrity chef White strode over and told the managing director of sales promotion consultancy Marketing Drive he was not welcome. White accused Mishon of abusing a member […]
This year looks like a bumper one for entertainment licensing. Lucozade has signed up Tomb Raider computer game character Lara Croft, BT is breaking its new ET campaign, and no one can have failed to notice that Star Wars and The Force will be with us once again. Entertainment licensing is no more than a […]
A new gold rush is underway as top managers, marketers and commercial bosses ride out of long-established companies and head for new posts in fledgling Internet businesses. Instead of gold nuggets, these executives will make their wealth from e-commerce and Internet advertising. But the risks are high. Some suggest that Internet companies are wildly over-valued […]
Further consolidation within the European food industry is inevitable, and will lead to a duopoly emerging in the more well-defined markets, according to two new reports. But Europe still has some way to go perhaps even 50 years before it matches the US, where most key markets are in the hands of two players. Richard […]
Further consolidation within the European food industry is inevitable, and will lead to a duopoly emerging in the more well-defined markets, according to two new reports. But Europe still has some way to go perhaps even 50 years before it matches the US, where most key markets are in the hands of two players. Richard […]
BTCellnet has appointed a marketer from rival mobile phone operator One 2 One as its head of advertising and brand. One 2 One head of marketing communications Tracy Hirth is to take up her new position at BTCellnet on May 17. She replaces Andrew Collinson, who has been acting head of brand since Tim Evans […]
Barclays has appointed Leagas Delaney to its estimated 30m retail account, which is being restructured to accommodate its first brand-based ad campaign for six years. Leagas Delaney was appointed this week after a two-way pitch against BMP DDB. Incumbent J Walter Thompson was eliminated from the shortlist at an earlier stage of the pitch. Louise […]
Nestlé has struck a deal with Granada Road Services to run its national chain of coffee houses, called Café Nescafé, at service areas around the country.
How many times have we heard the old integration arguments trotted out in the marketing press? Once again, as Bates Dorland announces its intention to offer a more integrated service, the marketing press revive the subject and the debate does another round. There are always two main arguments against integration. First, the cultures of advertising […]
Sunday Business is targeting upmarket readers interested in business and finance, in the second phase of a direct response campaign. The first phase targeted managing directors with an offer to sample the newspaper at a cut price. More than 500,000 direct response leaflets are being inserted in the business and consumer press, offering readers the […]
The European Parliament has backed down over its proposal to outlaw unsolicited junk e-mail (spam). However, the assembly’s legal affairs committee did vote to adopt measures aimed at giving consumers the right to opt out of receiving unsolicited promotional e-mails, as part of a review of EU legislation covering e-commerce and online copyright. The move […]
As we drove out of Dulles airport one afternoon last week for Washington DC, I said to my colleague that arriving in the States no longer gave me any kind of buzz and that it must be my age. He agreed with the conclusion, but added that there were increasingly few stimuli from which to […]