Zoom, the Internet portal jointly-owned by clothing group Arcadia and Associated Newspapers, is looking for its first marketing director. Arcadia launched the venture in June with the hope of reviving its fading fortunes. Associated subsequently bought a stake in Zoom in July. The appointee will have responsibility for developing what Zoom offers, which currently includes […]
There was a time when marketing directors considered BT the company they most wanted to work for. The size of its budget had something to do with that, but it was not the only factor. For years BT has succeeded in defying probability by producing a series of memorable advertising campaigns – ‘Busby’, ‘Beattie’, ‘It’s […]
Imperial Tobacco is suing South London company Ro-chez for allegedly “passing off” its Rizla cigarette paper brand to market a product associated with drug use. The tobacco giant has launched a High Court action for “passing off” against the fledgling company, claiming damages of more than &£15,000. Ro-chez last year launched dispensers of perforated cardboard […]
I agree with Tim Greenhill that fee justification is vital (Letters, MW January 27) whether a client is a design debutante or an experienced design buyer. Indeed, we are fond of quoting the Italian expression “patti chiari amicizia lunga” – tight agreements, long friendships – in our proposals to clients. In my experience budget detailing […]
Publishers believe their new titles will tap into unexploited sectors within the crowded magazine market. But will they stand out?
The Football Association (FA) has drafted in a strategic media partner to advise on broadcast and interactive rights negotiations for the FA Cup and England internationals – worth up to £350m. The appointment of sit-up.com has been initiated by FA chief executive Adam Crozier, as the former Saatchi & Saatchi boss tightens his grip on […]
New chief executive Pierre-Yves Gerbeau ousts Millennium Dome operations director Ken Robinson.
Heinz has appointed Clodagh Ward as general manager of its condiment sauces range, completing the restructure of its European sauces division. Ward, who has been promoted to the new role, was previously UK condiments and spreads manager. She takes on pan-European responsibility for the sector and will have a lead role in the relaunch of […]
Speculation is growing over the future of Maureen Duffy, BBC controller of TV marketing. Tensions have arisen as a result of a potential management reshuffle, in which controller of TV strategy for BBC Broadcast Jane Scott would be moved to a newly-created strategic post within the marketing department. It is thought that Duffy sees Scott’s […]
Despite mounting pressure, the car industry refuses to lower prices and drop its control over dealers. But they have good reasons not to, says Alan Mitchell.
Mitsubishi Motors has hit out at the Daily Mail for refusing to carry a series of pricing ads which knock other car manufacturers. The Daily Mail took exception to five ads which specifically criticised rival car models. Included in these were the lines: “You could buy an Astra Envoy, but why spend years in therapy?”, […]
Lastminute.com, the online late-deal retailer, has appointed New PHD to its media planning and buying account following Walker Media’s resignation from the business last year. It is understood Lastminute is spending up to £2m a month on advertising, amounting to £24m a year. However, its spend is likely to decrease following the company’s expected flotation […]
The Competition Commission’s decision to leave the supermarkets free to develop has dashed the Knutsford Four’s hopes of a takeover spree, says George Pitcher.
Whatever happened to British retail flair? The stars who remain seem an ever-dwindling constellation. Whenever the hunt for talent is on, the same hoary names keep cropping up. Take M&S’ decision to flush out Philip Green’s accomplices in his would-be assault on the store chain. Who does it serve a Section 212 notice on but […]
Since his appointment as Dome chief, all eyes have focused on Pierre-Yves Gerbeau and how he plans to save the ailing attraction. To help him with the tough task ahead, industry experts have come up with some imaginative solutions.