UK domestic utility company npower is understood to have signed up as a sponsor of the FA Premier League, in an estimated &£3m deal. The contract, which marks the company’s debut in sports sponsorship, will incorporate npower-branded perimeter boards at all Premiership grounds, and the right to use the Premier League logo in its marketing. […]
UK finance house Schroder Investment Management is understood to be planning a rebranding campaign, worth up to £12m, in an attempt to shed its “stuffy” image. The main advertising account is split between Citigate Albert Frank, which handles its financial services and unit trust divisions, and the Lowe Lintas-owned Broadway Group (MW July 27), which […]
Interactive media demands that advertisers devise more creative strategies to engage a consumer base with ever-widening media choices.
M-commerce is the new buzzword for brands. Companies are clamouring to launch own-label mobile phone services and tap into lucrative consumer communications. And as content rather than price will be their selling point, marketers will play a m
Leading UK games website Gameplay.com has linked up with Orange – and announced the 1 millionth message posted on its chat forums. The agreement with Orange will see Gameplay provide games content and m-commerce services on the Orange website and WAP (wireless application protocol) portal. The move comes hot on the heels of Gameplay’s recently-launched […]
It’s hardly surprising the “experience economy” has been slow to appear, if we are to accept the John Shannon’s interpretation (“Experiencing a ‘stickier’ brand”, MW July 13). While he identified exciting manifestations of brand experiences, his view is too narrow. Memorable experiences don’t have to mean significant investment in permanent installations. It’s about painting a […]
Orange is gearing up to review its media account, worth £60m in the UK, following the appointment of Lowe Lintas as its new creative agency.
Fast food giant Burger King is courting controversy after launching a loyalty card for ten- to 16-year-olds. The Diageo-owned chain claims BK buzz is the first national loyalty card in the UK fast food sector. But pressure group Sustain – the alliance for better food and farming – says the card will encourage children to […]
First there was the remote control, then the VCR – now advertisers have something else to be afraid of: Internet software which filters out ads, warns Torin Douglas.
Latest dot-com delivery service launches with focus on petrol stations as pick-up point for purchases.
US outdoor contractor Van Wagner has developed the UK’s first outdoor sales package to target people who work in the City of London with what it claims are the largest roadside structures in the UK. The company, which announced it was entering the UK market last September, has built four back-illuminated poster sites at four […]
John Charcol, the Bradford & Bingley-owned mortgage broker, has pulled its £5m advertising account out of B’lowfish and handed it back to Masius after only six months.
Honda Motor Europe has appointed The Leith Agency to handle the £30m launch of its next generation Civic car.
US company Coinstar, operators of supermarket machines that count coins and convert them into vouchers redeemable for cash or produce, is gearing up for a UK launch. Coinstar has appointed The Leith Agency to create a TV advertising campaign to launch the service, which is being tested in 20 Asda, Sainsbury’s and Tesco stores. In […]
Mobile virtual network operators – MVNOs for short – may sound an unappetising mouthful. But don’t be deceived: these virtual m-networks are becoming one of the hottest properties brand managers can lay their hands on. Virgin’s had one since late last year, Centrica’s getting one next month, while Tesco, BSkyB and no doubt a host […]