Wolff Olins executive creative director Doug Hamilton, the man who created the Orange brand, is to work exclusively for one of the brand consultancy’s biggest clients, Hutchison Whampoa. As Hong Kong’s largest conglomerate, Hutchison Whampoa was the original parent of Orange. Hamilton will help to develop the company’s portfolio of brands which span telecoms, port […]
Mills & Boon, the romantic fiction brand, is considering embarking on a nationwide door-drop samp-ling campaign will give up to 1 million households a free paperback book.
The golfing arm of Adidas, Taylor Made-Adidas Golf, is relaunching.
CNN, the Time-Warner owned international television news service, is seeking a creative agency and has held a pitch with three London shops. It is understood the agencies involved are WCRS, Euro RSCG Wnek Gosper and The Leith’s London office. The agencies are thought to be awaiting news of the winner, which will be expected to […]
Granada Broadband is seeking an ad agency to create a launch campaign for the PowerChannel television Internet service. The campaign, to be rolled-out this October, is thought to be worth at least £5m. It will focus on the free distribution of up to 200,000 “Net-top boxes” in the first six months. These can be plugged […]
Vauxhall has handed McCann-Erickson the £20m creative launch account for the GM OnStar vehicle communications system. But in a blow to McCann’s media agency Universal McCann, the car giant has given the media buying to its sister IPG agency Western International Media. OnStar is an in-car satellite-linked navigational system and hands-free mobile phone, which connects […]
The article “WPP’s valuation destiny to be determined in the US” (MW July 20), which said “British enterprises that have gone global are pushed up the UK valuation scale by American investors” made interesting reading . Since going public in 1995, the Mosaic Group has used its position as a Canadian-based marketing services company (trading […]
Channel 5 is setting up a division called e5, which will handle its new media interests and digital services when they launch in 18 months’ time. The subsidiary will be led by Channel 5 finance director Damien Harte as chief executive, and marketing director Jim Hytner and channel chief executive David Elstein are on the […]
Some people will do anything for money, as Channel 4’s on-going saga of experimentation with the human psyche Big Brother proves. But while Big Brother’s participants are fighting to curry favour with viewers to compete for £70,000, other guinea pigs are prepared to sign off a period in their lives for a lesser prize. For […]
Dot-com businesses are in danger of “seriously overestimating” the sophistication of online consumers, according to a new report. The study, Voices from the e-World, published by Hauck Research International, suggests dot-coms are less in touch with consumer needs and wants than traditional companies with a Web presence. Despite the common belief among Internet start-ups that […]
If you are ever asked to give a speech to the staff of design and branding consultancy Interbrand Newell & Sorrell, you may find your thoughts copied down and perfect bound into one of the agency’s little booklets entitled The Utopian Papers. This is what has happened to former Saatchi & Saatchi boss Adam Crozier, […]
Carphone Warehouse is to launch mobile virtual networks for third-party brands through Value Telecom, its own “virtual” network. Value Telecom buys airtime from One 2 One, repackages it and sells it to consumers under its own brand. But Carphone Warehouse intends to allow other brands to operate their own mobile networks through Value Telecom, effectively […]
DIY chain B&Q is talking to agencies about an advertising campaign for its online division, B&Q Direct, believed to be worth up to £10m. Bates UK, B&Q’s agency is expected to be one of the agencies short-listed to handle the brief. The search is being overseen by Stephen Robertson, the former B&Q marketing director, who […]
It’s no good – you’ll have to put us out of our misery. What is the rather alarming photograph of in the middle of page 6? Is it animal, vegetable or mineral? I’ve phoned the AXA press office and they don’t know. Go on – solve our problem. Moyra Rose GMG Endemol Entertainment London WC1B […]
The Post Office is looking at revamping its corporate identity. The move could mean the end of its red and green signature colours. The existing corporate identity was created by Interbrand Newell and Sorrell in 1994. The Post Office’s red and yellow lozenge, which was introduced more than 30 years ago, could also be overhauled. […]