Telling the truth about some real brand yarns
Marketing WeekEveryone enjoys a good story. Today it’s important to use the power of a good yarn to captivate the minds of consumers.
Everyone enjoys a good story. Today it’s important to use the power of a good yarn to captivate the minds of consumers.
Hutchison Whampoa, the former parent company of Orange, has launched a new brand in the UK – Powwow – in an attempt to corner the office water cooler market and move into residential sales.
Iain Murray’s back page column is the best thing in Marketing Week. I found his article “Why women shop” (MW August 3) absolutely brilliant.
H Bauer’s TV Choice is this week expected to report audited figures – its first – of between 600,000 and 700,000, which will make a significant dent in the circulations of other TV listings titles. The magazine which launched in August last year at 35p triggered a price-cutting war with rival publisher IPC Media. The […]
Country Life English Butter is bringing its Buttermen back to TV screens after a ten-year gap, to celebrate the company’s 30th anniversary. The campaign, which breaks on August 24 to back the launch of Country Life Spreadable, features the singing Butterman characters – whose original catchphrase was ‘You’ll never put a better bit of butter […]
ABC data needs to be published regularly and publishers should be obliged to declare when average monthly figures move significantly, says Steve Goodman
The Starcom MediaVest Group is looking at setting up in Scotland in order to service existing clients, including Scottish Power. The group is understood to be considering opening a separate office or entering a joint venture with another specialist agency, such as Faulds Media. Starcom Motive handles media for NatWest’s retail and corporate services, which […]
The Inland Revenue has appointed direct marketing agency Cramm Francis Woolf to launch a &£3m campaign promoting charity donations through the payroll. The campaign will target employers and will highlight measures unveiled by the Chancellor of the Exchequer Gordon Brown aimed at boosting donations to charity among 18- to 34-year-olds. Donations through the payroll are […]
Online community iVillage is seeking creative and media agencies to handle its UK marketing, which will be worth more than &£40m over the next three years. The service, which is aimed at 25- to 55-year-old women, is poised to launch before Christmas at iVillage.co.uk. It is backed by Tesco, which has given $18m (&£11m) to […]
Pop pickers at the Diary are pleased to see the launch of website Thisdayinmusic.com, which is dedicated to 40 years of rock trivia. The “on this day” archive uncovers long-forgotten, if totally useless, information – such as The Clash drummer Topper Headon’s arrest for stealing a bus stop, and Mick Jagger’s admission in 1969 that […]
Former marketing director for Allied Carpets Katie Spriggs has been appointed marketing director of online business-to-consumer grocer Last Mile Solutions (LMS), with responsibility for marketing Waitrose’s home delivery. She quit Allied Carpets following the resignation of chief executive Geoff Brady in November, which came after the carpet company was bought out by French group Tapis […]
Market research has struggled to gain recognition as a serious career. But the industry may soon offer professional training to persuade interviewers to carve a path for the longer term.
Government and EU plans to open up postal services to competitive forces means the Post Office needs more than a revamp of its ‘lozenge’ logo if it is to remain at the heart of UK communities.
Despite possessing none of the qualifications outlined in the job ad, Iain Murray thinks he’s got what it takes to edit BBC2’s Esther show
I wonder whether the inverted commas in Iain Murray’s column “The destruction of cricket” (MW July 27) indicate some comedic thrust? If, however, he is using them to highlight the fact that Terry Blake’s name is in some way beneath him and the game of cricket, then I suggest it’s time you find someone else […]