General Motors (GM), the owner of Vauxhall, has dealt a blow to Lowe Lintas by giving its largest piece of European business – the £105m German ad account – to sister Interpublic agency McCann-Erickson Worldwide. The move means that McCann is now the car manufacturer’s main European agency and the London office of Lowe Lintas […]
Jo Wallace has been appointed to the senior role of international marketing manager of HP Foods’ Amoy Noodles and Sauce Chinese food range. She takes over from Steve Conway, who quit in January to become marketing manager of Radio Five Live. Wallace is HP’s top European marketer for Amoy products and reports to managing director […]
Man Utd is to spend millions of pounds on a global brand-building campaign. But the club’s fans may see the plan as a betrayal.
New age philosophy and new media are often said to go hand in hand. Unfortunately, Leicester-based marketing company Rock Kitchen Harris (RKH) has taken this idea a little too literally. In fact it has gone straight to their heads. According to RKH, the company’s new media division, Fourthfloor, can give organisations the power to “elevate” […]
95.8 Capital FM is to ditch its famous smiling sun logo in an overhaul of the station’s image. The flagship Capital Radio station will launch a new corporate identity later this month. It will be backed by a TV brand advertising campaign created by Mustoe Merriman Herring Levy (MMHL). A Capital Radio spokeswoman says: “The […]
The Interpublic Group of Companies has acquired through-the-line Manchester advertising agency The Quay Advertising and Marketing. The Quay will be merged into McCann-Erickson Manchester, consolidating the agency’s position as the largest advertising agency outside London. The Quay was launched in 1994 after a management buyout and now has a £15m turnover. The agency has a […]
How do you get your message heard by consumers who simply don’t want to listen? Get on board the Cluetrain Manifesto, says Alan Mitchell.
The Soil Association has appointed Martin Cottingham as its new marketing director. Previously South-west regional campaigns manager for Oxfam, he replaces Emma Collins, who has left to pursue a career in music. Cottingham will report to deputy director Kathie Burton. The Soil Association, which certifies producers of organic food, has increased its marketing department from […]
Kellogg is relaunching Frosties character Tony the Tiger with a multi-million pound TV ad campaign through J Walter Thompson. The agency has created a new action hero identity for the cartoon character, targeting 16- to 34-year-olds as well as children. The updated Tony will appear on Frosties cereal packs. Kellogg is also launching an interactive […]
Octagon Worldwide, the Interpublic-owned sports marketing group, has acquired one of Europe’s top sponsorship agencies, Movie & Media Sports, for an undisclosed sum. The UK-based operation, which was set up ten years ago, has been renamed Octagon Movie & Media. It will retain its existing management line-up. The agency specialises in selling sponsorships for governing […]
Although ADSL will help Net advertisers to move on from the banner ad, they must first find the key to consumers’ behaviour online.
Slipping response rates mean the financial services sector needs to overhaul its approach to direct marketing. Those companies that adopt a more tailored approach will stay ahead.
As the demographics of market research’s remit grows both geographically and socio-economically, practitioners are having to overcome ignorance, cynicism and their own preconceptions.
Vision PR went all out to blow Future Publishing’s trumpet at the inaugural Future UK Internet Awards at the Natural History Museum last month. Indeed, it went one better and tried to blow everybody else’s trumpet too. The PR team sponsored the one place guests were sure to visit – the loos. In the gents, […]
In a sign that e-mail permission marketing (EPM) is going mainstream, Whitbread is to use the technique across its entire leisure and retail brand portfolio. It has hired Emailbureau, a specialist in opt-in e-mail (e-volve, August 31), to carry out the work. The initial campaign will involve a dedicated TGI Friday data questionnaire on Emailbureau’s […]