Who regulates the regulators? The recent rows over illegal decisions at the Lottery Commission, and nightly news bulletin clashes between ITV and the BBC, are just the latest embarrassments for a government that seems to have lost influence ov
In the wake of the Dome, the Government faces more humiliation over the Lottery licence fiasco. But the politicians aren’t entirely to blame.
You only have to look at the success of the Bollywood film industry to realise that retailers and media who ignore the needs, values and diverse cultures of ethnic communities are missing out on a source of serious revenue potential
Virgin.com’s entire marketing department has been offered voluntary redundancy as part of a streamlining of the company’s Internet operations. The business is being combined with Internet service provider Virgin.net, which is demerging from cable TV provider NTL. Virgin Group chairman Richard Branson says the new Internet company will allow marketing budgets to be pooled into […]
Fashion retailer Gap is seeking to appoint its first advertising agency following the departure of marketing chief Jim Nevins. Nevins resigned last week, saying he wanted to focus on creative work, rather than a “broader management role” at Gap. Amy Schoening, head of marketing for Gap’s Banana Republic chain, will oversee the marketing for the […]
With a combined annual spend of £15bn and a reputation for ‘spending every penny they get’, students are ripe for exploitation. But companies must be aware that although students are easy targets, they are promiscuous purchasers. Trying to sec
The UK’s oldest fast-food chain, Wimpy, is to undergo a corporate rebrand. The revamp will include a new logo, new interiors in its 300 UK outlets and new staff uniforms.
Outdoor advertising company Maiden has been awarded the right to build advertising sites around Europe’s largest shopping centre, Bluewater. According to Maiden managing director David Pugh the new contract will account for an extra £1.5m of advertising revenue next year. The company beat off competition from rival JC Decaux to build 130 six-sheets around the […]
Britvic and Cadbury are targeting young men with the launch of a dual-branded chocolate bar Crunchie Tango. Will it increase sales and spark further brand relationships or dilute both brands?
Commercial TV regulator the Independent Television Commission (ITC) has come under attack from TV bosses over its handling of the agreement with ITV to return the main nightly news to 10pm. BBC director-general Greg Dyke, confirming BBC news at 9pm will move to 10pm on October 16, has accused the ITC and ITV of striking […]
After a golden year which climaxed last October in its most lucrative month to date, ITV is now plumbing a low point in its fortunes. Revenue is expected to fall 15 per cent compared with the same month last year, a prospect sufficient to send the main ITV company’s share price into a tail-spin once […]
Vodafone has appointed McCann-Erickson World Group as its first global brand advertising agency. The account is believed to be worth up to £50m. The search for a global media agency will now begin. McCann won the account after a pitch against Ogilvy & Mather and BMP DDB, which is Vodafone’s agency of record in the […]
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Britannic Assurance is reviewing its £4m TV and poster advertising account, held by Team Saatchi. The Birmingham-based home-service insurance company first appointed Team Saatchi two years ago to create its first TV campaign. A spokesman for Team Saatchi says the agency is aware of the review but that it is part of a wider appraisal […]
Mobile phone manufacturer Nokia is to launch a multimedia game that will pitch thousands of players across Europe against each other. Nokia Game will be played across a variety of media – including TV, radio, press, the Internet, voicemail, e-mail and text messages (SMS) – in 18 countries throughout November. Owners of any mobile phone […]