It takes two fun brands to Tango
Marketing WeekBritvic and Cadbury are targeting young men with the launch of a dual-branded chocolate bar Crunchie Tango. Will it increase sales and spark further brand relationships or dilute both brands?
Britvic and Cadbury are targeting young men with the launch of a dual-branded chocolate bar Crunchie Tango. Will it increase sales and spark further brand relationships or dilute both brands?
Commercial TV regulator the Independent Television Commission (ITC) has come under attack from TV bosses over its handling of the agreement with ITV to return the main nightly news to 10pm. BBC director-general Greg Dyke, confirming BBC news at 9pm will move to 10pm on October 16, has accused the ITC and ITV of striking […]
After a golden year which climaxed last October in its most lucrative month to date, ITV is now plumbing a low point in its fortunes. Revenue is expected to fall 15 per cent compared with the same month last year, a prospect sufficient to send the main ITV company’s share price into a tail-spin once […]
A merger with Norwich Union spells the end of the CGU brand – only two years after it was last rebranded. Will the resulting confusion damage public trust in the company? Charles McKelvey reports
ITV’s surrender of its 11 o’clock news slot is understandable, given the ITC’s might and the deal it offered. But who wants news that moves? asks Torin Douglas
Capital Radio’s new recruit, former Radio 1 producer Ben Cooper, wrote a very revealing diary column for The Mirror’s “A” List supplement recently. The column was not revealing in the usual “last night I was out partying with Leonardo di Caprio when Madonna came over and said…” manner. Oh no, it was far more interesting […]
DIY chain B&Q has handed Bates UK a brief to revamp its online service, B&Q Direct, understood to be worth up to &£10m. Bates, which already handles the company’s retail business, is believed to have beaten WCRS and BMP DDB to the account, which involves relaunching the existing site DIY.com. The pitches were overseen by […]
Condé Nast has appointed Optimedia to handle the £5m media account to launch a UK version of its upmarket celebrity lifestyle magazine, Glamour.
Guinness World Records is launching an interactive website on October 23, designed by marketing communications agency Oasis. The site, owned by Diageo, offers people the chance to measure up against world record holders of various categories – for example the world’s fattest man, or the person with the longest fingernails. The home page (at www.guinnessworldrecords.com) […]
IPC Media has poached ITV’s head of marketing, Sam Carter, to fill the new post of marketing director for its women’s weeklies division, IPC Connect. She will take charge of a portfolio of five weekly titles, including Woman, Woman’s Own, Woman’s Weekly, Now and Chat, as well as fortnightly teenage magazine Mizz and women’s website […]
Hertz has poached Abbey National marketer Jean Burke to become head of UK marketing, with a brief to increase the car hire company’s rentals in the leisure sector. Burke was previously head of customer proposition development at Abbey National. Before that, she was head of direct marketing at Thomas Cook Retail. Burke will oversee consumer […]
Mobile phone manufacturer Nokia is to launch a multimedia game that will pitch thousands of players across Europe against each other. Nokia Game will be played across a variety of media – including TV, radio, press, the Internet, voicemail, e-mail and text messages (SMS) – in 18 countries throughout November. Owners of any mobile phone […]
Britannic Assurance is reviewing its £4m TV and poster advertising account, held by Team Saatchi. The Birmingham-based home-service insurance company first appointed Team Saatchi two years ago to create its first TV campaign. A spokesman for Team Saatchi says the agency is aware of the review but that it is part of a wider appraisal […]
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Vodafone has appointed McCann-Erickson World Group as its first global brand advertising agency. The account is believed to be worth up to £50m. The search for a global media agency will now begin. McCann won the account after a pitch against Ogilvy & Mather and BMP DDB, which is Vodafone’s agency of record in the […]