Unilever is understood to be reviewing its Sure for Men TV advertising account, which was pulled out of Lowe Lintas and handed to HHCL & Partners less than ten months ago. The company is believed to have asked both agencies to repitch for the Elida Fabergé brand which spends an estimated &£3m on TV advertising. […]
Freeserve, the UK’s largest quoted Internet company, is pinning its hopes on being the market leader for unmetered access. The company, which is 80 per cent owned by electrical goods retailer Dixons, reported losses of &£13.5m after tax for the first quarter ended August 19 – three times the previous quarter’s loss. Although sales doubled […]
Manchester United, the world’s richest football club, is understood to have appointed its first advertising agency, with a brief to devise a global branding strategy. Cheetham Bell, one of Manchester’s biggest agencies, is believed to have picked up the multi-million pound account. The agency is understood to have built up strong links with Man Utd […]
Claydon Heeley Jones Mason account director Steff McGrath, wife of Bates copywriter Don McGrath, has an insatiable passion for… QVC, the shopping channel. As a fan of many years, McGrath was ecstatic when Claydon Heeley won the channel’s ad account earlier this year and even landed a part – caked in facepack – in one […]
ITV performed so well on ad revenues last year that it has become a victim of its own success. Only the advertisers are set to gain
TiVo executives are to meet UK advertisers in the next month to quell growing fears that the new-style video recorder will make television ads redundant. A team of US TiVo executives, including head of marketing and new product development Ted Malone and vice-president of programming Stacey Jolna are to meet UK programmers and advertisers to […]
Bcom3 Group has restructured its management to help transform its advertising and media agencies – Leo Burnett Worldwide, D’Arcy and Starcom MediaVest Group – into global marketing groups. Stephen Gatfield, group president for LeoBurnett’s Asia/Pacific region and a former Leo Burnett London boss, has been made chief operating officer of Leo Burnett Worldwide. His current […]
Not sure whether to cut that deal, enter into that partnership or join that new company? Need a second opinion? Help is at hand from Myastrologysite, a new website with a special section for star gazers seeking business insight. Just input all the usual vital star-sign statistics – name, date, place of birth – and […]
The Central Office of Information has awarded £3m worth of advertising business, covering its UK Online and 2001 Year of Science initiatives.
In Nick Irvine’s otherwise excellent piece on the “Power of commercial radio as a public service” (MW last week), it was debated whether the panic petrol-buying caused by radio station Red Dragon FM might prove how “the English will believe any old rubbish just for the chance to queue”. My guess is that this proves […]
Hoping this e-mail finds you enthusiastically fit, full of queue-less fuel and raring to go now that the countdown to the mid-Winter Retail Festival (or Christmas as some of the quasi-religious folk insist on calling it) has begun in earnest, although that having been said, earnest is not especially pleased. I just wanted to take […]
The TiVo video recorder is potentially disastrous for television ads. But other sponsorship is likely to thrive as a result
Renault is to shake-up its entire pan-European advertising with a new strategy to focus on its brand rather than individual car models. As part of the new strategy, Renault UK will sponsor Channel 4’s season of drama in a deal worth an estimated &£3m. The French carmaker is to launch advertising created by Publicis in […]
The brash Kwik-Fit campaign proved irritating but effective, while ads from Reed and United Airlines made hardly any impact at all. Dave Alexander of Banks Hoggins O’Shea/FCB finds little to admire in this month’s crop
The SP Reputations Survey, (MW last week) is based “on a sample of 301 respondents with responsibility for purchasing services from a range of external marketing services consultancies – including sales promotion.” However, the research apparently came up with some data as to which agencies had “been heard of”. Unfortunately, a full table of results […]