Profiting from the right price
Marketing WeekRetailers prospered greatly in the last decade, but now face stiff competition and have accordingly adopted various pricing strategies to maximise profits
Retailers prospered greatly in the last decade, but now face stiff competition and have accordingly adopted various pricing strategies to maximise profits
Well done Saga, if only in the West Midlands. At last the over 50s are getting some recognition. We may be ignored by marketing , manufacturing and other employers when it comes to jobs but you still want our money. Don’t despair Torin, you and the rest of your readers will soon qualify for Saga’s […]
Freeloader.com, the website offering free computer games in return for strategically placed ads, has signed up two big advertisers and announced 600,000 registered users. Unilever’s deodorant brand, Physiosport, can now be seen on the virtual advertising hoardings of Viva Football, a game which retails for more than £30 on the high street. Freeloader users are […]
Energis Interactive has poached cable operator Eurobell’s residential marketing director Justin Dewhirst, to head marketing in the lead up to the launch of its new interactive digital TV service. Bright Blue, expected to launch this spring on satellite, will rival BSkyB’s Open and offer shopping, banking, travel, betting and recruitment services. Energis Interactive is in […]
The World Gold Council’s campaign to boost gold’s appeal is a waste of effort, for the market it is targeting has long since turned to dust.
Hasbro has developed a range of toy bugs based on technology used by the US government to create robots. The BIO (Bio-mechanical Integrated Organisms) Bugs are the first toys to use “nervous network” technology, developed ten years’ ago, to help connect the functions of robots. The robotic bugs, which are part of Hasbro’s WowWee division, […]
ThinkNatural.co.uk, the online natural health retailer, is launching a range of products through its backer, Superdrug. The products are based on the ancient Indian therapy of Ayurveda and Chinese herbalism. The range will be available in Superdrug stores nationwide, as well as online and through the ThinkNatural mail-order catalogue. The company declines to reveal the […]
Fashion brand Diesel has appointed Red Media to handle its £1.5m UK planning and buying account following a three-way pitch.
Unilever Cosmetics International (UCI) has appointed Shelley Smyth as vice-president of European marketing and strategic development. Smyth was previously vice-president of European marketing and sales development at Calvin Klein Cosmetics, part of UCI. Smyth will oversee the development of European marketing initiatives and business strategies. She will report to Jean Mortier, new senior vice-president, general […]
The Internet has become a ground-breaking tool for use in market research. Catherine Osbourne asks whether it will ever replace more traditional qualitative and quantitive research methods
The Internet’s ability to reach consumers initially sent shudders through the field marketing industry. But are web-based alternatives such a threat to face-to-face marketing?
Schweppes unveils interactive pan-European drinks website
Bendicks of Mayfair has appointed Unity to handle its £1.5m creative account.
Cussons is rolling out a national TV campaign as part of the £9m relaunch of its Imperial Leather toiletry brand.
Centrica-owned utilities company lures Coca-Cola marketer Andrew Mann to head marketing