Abbott Mead Vickers.BBDO is understood to have picked up the £5m UK account for Campbell’s soup and sauces brands from rival roster agency Rainey Kelly Campbell Roalfe/Y&R. The business consists of Campbell’s soup and Homepride brands Soup In A Bottle and Pasta Bakes. The company spent £3m last year to launch Soup In A Bottle […]
People are ignoring advertising as their schedules become fuller and their options wider. The trick is to find something they can’t switch off.
McCann-Erickson’s £8m UK Gateway account may be under threat, as a result of the computer manufacturer moving its $250m (£173m) US business in-house.
GlaxoSmithKline (GSK) is expected to announce redundancies when it unveils a massive restructuring programme across its entire business later this spring. The move follows the merger of Glaxo Wellcome and SmithKline Beecham. It is understood that marketing jobs are under threat as part of the company restructure, but a final announcement will not be made […]
UNICEF is expected to benefit by $1m (£700,000) when the FTSE launches new indices for “socially responsible” companies this week.
Interactive TV offers wonderful opportunities to the innovative advertiser, despite reports to the contrary.
London’s Oxford Street got a bit steamy when Virgin Megastores revealed a live window display for Nookii, a new game for couples. The game is supposed to spice up one’s love life with the aid of suggestion cards, a pair of dice and a timer. But the store had to, er, lay off the two […]
Another entertaining trip around Iain Murray’s mind revealed such diverse areas of expertise as perfume and pigs, but it seems not darts. Surely he would have been throwing for a double not a treble top, or is that down to the extremely strong ale they used to serve in the days of horse drawn cabs […]
Women’s historic role may be as the handmaiden, but the reality is that women form one of the most diverse markets – and the most influential. It’s time they were treated as individuals.
IPC Media has appointed the former BBC head of financial and commercial strategy, Julian Drinkall, as its group strategy director, in an attempt to develop the company into a broader-based media business. Drinkall, who will join later this year, will work as part of the senior management team. He will have responsibility for developing IPC’s […]
I refer to Alan Mitchell’s article (MW February 1). He rightly argues that you need a special combination of skills to be of real value to clients in brand building, but asserts that a marriage between ad agencies and management consultants would produce a culture clash. Mitchell would be proven right in most cases, but […]
SCA Hygiene Products, the manufacturers of Velvet and Bodyform brands, has shelved plans to appoint a European marketing director after restructuring for the second time in four months. The latest reshuffle follows the resignation of Western European marketing director David Macfarlane last year. The role of European marketing director, which was offered to Macfarlane (MW […]
Svenska Handelsbanken, Sweden’s largest bank, has launched an online operation in the UK. The Internet bank offers private and corporate banking facilities, such as current and deposit accounts, loans, stockbroking and asset management. Handelsbanken, which has offices in London, Manchester, Birmingham and Nottingham, recently launched a range of consumer banking services in the UK, including […]
Abbott Mead Vickers.BBDO is understood to have picked up the £5m UK account for Campbell’s soup and sauces brands from rival roster agency Rainey Kelly Campbell Roalfe/Y&R. The business consists of Campbell’s soup and Homepride brands Soup In A Bottle and Pasta Bakes. The company spent £3m last year to launch Soup In A Bottle […]
Spirit Group has been appointed to handle the launch of a range of oxygen-based products called Ogo. The range is being developed by O-Company, based in Belgium. The first product to hit the shelves in the UK will be an oxygen canister, targeting city dwellers who are affected by pollution. O-Company says the canister allows […]