OMD loses YSL media account
Marketing WeekFragrances and cosmetics company Yves Saint Laurent (YSL) Beauté is understood to have moved its entire European media account out of OMD.
Fragrances and cosmetics company Yves Saint Laurent (YSL) Beauté is understood to have moved its entire European media account out of OMD.
Vodafone Group has appointed Tempus Group to co-ordinate and manage its multi-million pound global communications. Vodafone has also reportedly appointed Wieden & Kennedy as its global creative agency, after also shortlisting WCRS and McCann-Erickson. It appointed WCRS as its UK agency, replacing BMP DDB, as incumbent on the £47m account (MW February 1). Tempus claims […]
Outdoor company Maiden has made a strong start to the year with claimed bookings for the first quarter up by 22 per cent on the same period last year. The upbeat results emerged against a background of slowing economic growth and the rapid loss of dot-com clients. Maiden claims that bookings for the first half […]
ITV has bitten the bullet and launched itself onto Sky’s digital package. The deal is good for both parties, but ITV shouldn’t get complacent, says Dan Clays
LG Electronics has promoted sales director John Lougher to sales and marketing director as part of a major overhaul of the brand in the UK. Lougher joined the company last year as sales director, after 12 years with GDA Applied Energy, where he was commercial director. LG Electronics is reviewing its £7m creative account for […]
Your story “ITV2 seeks its first ad agency” (MW March 8) may have misled your readers into thinking that ITV2 is seeking a creative advertising agency. This is not the case. We will be appointing an agency to develop a new on-air identity and to refresh our on-air look. HHCL remains ITV’s roster agency, responsible […]
Football grounds are the perfect venue for corporate hospitality events, and football clubs are increasingly using it as a way of supplementing match-day revenue, says Martin Croft
Shell UK is set to introduce a new customer loyalty scheme to replace its national Smart card scheme, which has been running since April 1998. The company says the Smart card scheme will be superseded with a “bigger and better” loyalty programme this summer. Smart card holders collect points from purchases made at Shell service […]
Martin Bowley, the Carlton Media chief, was kind enough to dub last week’s Marketing Week TV conference as the most significant he had attended in many years. He was thinking back, no doubt, to the landmark occasion in 1989 when CNN supremo Ted Turner stirred up his audience with a prediction – soon to be […]
Banners have more than commercial potential and the IAB’s latest move will mean their real potential is realised, says Rory Sutherland
Alliance & Leicester (A&L) will open two new-style retail outlets tomorrow (Thursday).The outlets, branded “movingimproving”, will target homebuyers and home improvers with the bank’s financial products.
Spirit Group has been appointed by Texaco Lubricants to handle two pieces of pan-European business, worth several million dollars. The agency has been handed a brief to relaunch Havoline motor oil to consumers and the trade market. The account will initially be worth $1m (&£700,000) in the UK, but the budget is likely to increase […]
Your leader on shock tactics (MW March 15) rightly concluded that real creativity requires something more than sensationalism. In doing so, however, it gave the impression that there are no impediments to the use of shock tactics. Not so. Three years ago, the poster industry and CAP (which writes the codes that the ASA administers) […]
Plans for a national athletics stadium are in place but no funding, so sponsorship is being touted as a way to secure extra cash. It’s a bad idea, says Tom O’Sullivan
The Rugby Football Union (RFU) is to capitalise on the success of the England team by opening rugby-themed high street coffee shops. The RFU already has a merchandise outlet – The Rugby Store – based at the national stadium in Twickenham, but is proposing to add a “Café Rugby” upstairs and roll the concept out […]