Svenska Handelsbanken, Sweden’s largest bank, has launched an online operation in the UK. The Internet bank offers private and corporate banking facilities, such as current and deposit accounts, loans, stockbroking and asset management. Handelsbanken, which has offices in London, Manchester, Birmingham and Nottingham, recently launched a range of consumer banking services in the UK, including […]
Spirit Group has been appointed to handle the launch of a range of oxygen-based products called Ogo. The range is being developed by O-Company, based in Belgium. The first product to hit the shelves in the UK will be an oxygen canister, targeting city dwellers who are affected by pollution. O-Company says the canister allows […]
Fiat puts global brands strategy into hands of DaimlerChrysler’s Smart car boss Klaus Fricke.
The article by Torin Douglas on Saga Radio (MW February 1) beautifully illustrates the yawning chasm between the fantasy world some marketers inhabit and the realities of business. The article does a good job of covering some of the issues involved in marketing to the mature sector. Inadvertently Douglas even covers the crucial subject of […]
Camelot and travel operator JMC have signed up as launch advertisers for the new electronic news service being rolled out in UK railway stations by Transvision, Maiden Outdoor and ITN (MW January 25). Transvision, which is a rolling news service carried on 48-sheet screens, will initially be displayed at London’s Victoria Station tomorrow (Thursday), to […]
Fiat puts global brands strategy into hands of DaimlerChrysler’s Smart car boss Klaus Fricke.
The article by Torin Douglas on Saga Radio (MW February 1) beautifully illustrates the yawning chasm between the fantasy world some marketers inhabit and the realities of business. The article does a good job of covering some of the issues involved in marketing to the mature sector. Inadvertently Douglas even covers the crucial subject of […]
Yell.com, the online version of Yellow Pages, is to launch its first TV advertising campaign. The 30-second ad, which breaks on March 1, uses “Yell” as a verb to depict five scenarios where people could have benefited from using the service. Integrating with Yell.com’s long-running sponsorship of London Underground maps, the ad uses the existing […]
Camelot and travel operator JMC have signed up as launch advertisers for the new electronic news service being rolled out in UK railway stations by Transvision, Maiden Outdoor and ITN (MW January 25). Transvision, which is a rolling news service carried on 48-sheet screens, will initially be displayed at London’s Victoria Station tomorrow (Thursday), to […]
The Guardian is to boost its Saturday package with the addition of news round-up supplement, The Editor, and a revamped Weekend magazine, to attract more readers. The move follows research conducted by Guardian Newspapers into weekday and weekend readership, which the group claims shows potential for growth on a Saturday – the best-selling day for […]
Virgin Radio has been going through a tough period, changing ownership and losing audience share. Sonoo Singh investigates its recovery strategy
The field marketing feature in last week’s edition (MW February 15) was an interesting read to say the least. I was surprised by Gary MacManus’ comments regarding field marketing and the Internet. MacManus suggests that “the industry is stretching its definition of field marketing to the boundaries of stupidity” and then says “Field marketing is […]
Sony Broadcast & Professional Europe has appointed Gary Pepler as its new divisional director for marketing communications.
Time, the magazine publishing unit owned by AOL Time Warner, is seeking its first European marketing director for the fortnightly business publication, Fortune. The move follows the recent restructure within the Fortune group, as part of its continuing focus on European growth. The business publication has restructured its European sales team in an effort to […]
The bear is fast approaching, but the nature of the UK stock market will shield investors from the hammering our US cousins can expect.