George Pitcher: Corbett’s blood won’t help Woolworths fly the nest
Marketing WeekCalls for Gerald Corbett to resign as Kingfisher chairman are motivated by envy and revenge, both of which have no place in the commercial world, says George Pitcher
Calls for Gerald Corbett to resign as Kingfisher chairman are motivated by envy and revenge, both of which have no place in the commercial world, says George Pitcher
BT has unveiled its latest ad campaign, which draws inspiration from the crowd scenes in Hollywood blockbuster Gladiator. Created by St Luke’s, it was directed by Jake Scott, son of Gladiator director Ridley Scott. The execution shows members of the public taking turns to stand in the middle of an amphitheatre to address a crowd. […]
The toy market has grown rapidly in the past five years, thanks largely to computer games bought by adults. But traditional toys are still selling well
Hosted-buyer conferences allow sellers to meet clients in efficacious circumstances. But does the expense of these programmes off-set the potential benefits they offer? asks Catherine Chetwynd
A poster campaign for Eurostar has been censured by the Advertising Standards Authority (ASA) for encouraging drunkenness and irresponsible behaviour. Eurostar claimed the poster, which featured a group of young men with the strapline “From up for it to out of it via all the clubs in Paris”, intended to impart a message of “fun, […]
Companies, battered by ever-growing competition, are looking for alternative sources of profit. Some of them are using their management skills to find new opportunities.
GlaxoSmithKline’s (GSK) UK consumer and nutritional healthcare divisions are planning to centralise their media planning and buying arrangements, which are worth about &£40m. GSK, product of a merger between Glaxo Wellcome and SmithKline Beecham (SKB), has invited its incumbent agencies – CIA, MediaCom and Universal McCann – to repitch. The pitch will take place in […]
The Direct Marketing Association (DMA) and the AAR have merged their registers to form one list for clients looking to hire agencies in the sector. The strategic alliance will launch in the autumn. It will be branded DMAAR and offer two services to clients – an agency search and a selection process. DMA manager Suzi […]
This year’s Cannes International Advertising Festival was another good one for the UK, but the winning US ad was controversial.
Atari, the classic brand credited with launching the video games console market nearly 30 years ago, is set to be given a new lease of life by owner Infogrames. The French games publisher is planning to relaunch Atari after it acquired the brand name when, earlier this year, it bought Hasbro Interactive, the games division […]
Goodyear is launching an environmentally-friendly tyre that contains an ingredient derived from maize starch. The launch at the beginning of next month will be backed by a radio advertising campaign created by Goodyear’s agency Leagas Delaney, with media through Universal McCann. The GT3 tyre is made of a rubber mixture based on recyclable raw materials. […]
GPRS-enabled phones are a stepping stone to the long-awaited 3G technology. But will they boost interest in the mobile Internet and help networks claw back some of their £22.5bn investment in UK licences?
EMAP Elan is set to launch Elle Girl, a spin-off of Elle, in September to go head-on against The National Magazine Company’s Cosmo Girl, due out in the same month. But EMAP refuses to confirm the date of the second issue of Elle’s glossy “little sister” title. The publisher will only say it will come […]
Cahoot, the Internet bank, is looking to develop a credit card with a retailer or service company to compete with rival Egg’s credit card deal with Boots. Cahoot has spoken to companies about the idea but has not yet found a partner that meets its criteria. Cahoot marketing and business development director Tim Sawyer says […]
It has been interesting to see so much focus on customer relationship management (CRM) over the past year in titles such as Marketing Week. But, while most articles acknowledge the technical difficulties of implementing a CRM project, many fail to address the greatest hurdle of all, that of cultural resistance. People pay lip service to […]