I read with horror the news that the Post Office is testing a live radio service in its retail outlets (MW September 6). Tesco appears to be more enlightened. It has found that music in stores can have an effect and that music can be used to direct buyers to certain ideas and items. But […]
So Häagen-Dazs is to introduce unmarked ice-cream tubs (MW last week)? I fear that you have been conned. Either that or Diageo has a very persuasive (and mischievous) marketing department.
Vodafone’s high-profile marketing chief, Paul Donovan, has moved to its fledgling arm in Eire
Littlewoods is rolling out a £7.5m TV advertising campaign that aims to demonstrate the value-for-money products and services offered by the retailer.
Humour may not be particle physics, but the study of jocularity has been taken up by a university professor who hopes to find the world’s best joke, says Iain Murray
If the Conservative party has lost touch with its core constituency, surely the same can be said of the CBI in its relationship with UK business, says George Pitcher
Mega Profile, the scaffold advertising company that was forced to take down a billboard outside Harvey Nichols this year, has bought rival company Scaffoltising for an undisclosed sum. Sam Cooke, founder and chief executive of Scaffoltising, will become a consultant with Mega Profile. Simon Evans, who set up Mega Profile in 1998, says: “This move […]
A fitted kitchen company has been rapped by the Advertising Standards Authority (ASA) for portraying itself as German, in order to add credibility to its brand. Moben Kitchens has had a complaint against it upheld by the advertising watchdog for adding an umlaut to its name, which the ASA says could mislead consumers into thinking […]
Bartle Bogle Hegarty and Saatchi & Saatchi are understood to be involved in a secret pitch to handle the advertising for Sony and Ericsson’s mobile phone joint venture.
Energy company TXU Europe has performed a U-turn on its StayWarm scheme, a fixed payment scheme aimed at state pensioners. It has revealed that prices under the scheme have risen by up to 28 per cent. According to TXU Europe it had to increase prices earlier this year by 23 to 28 per cent because […]
Ahem. Just in case you’re taking Sean Brierley’s critique of “why funny ads don’t work” too seriously (MW September 6). Here’s a list of great case histories that used humour to hit their mark and who all won awards in the last IPA Advertising Effectiveness Awards competition. Tesco (Grand Prix winner), Stella Artois, Co-op, Terry’s […]
Fiat plans to jack up its struggling marque by moving into the more up-market C-segment, but to do so it must put a dent in the market shares of the likes of VW, Ford and Peugeot. And if it does, can Fiat leave behind its Panda past and take o
BMP DDB has won the £1m Harvey Nichols advertising account, following a pitch against TBWA/London. The move is likely to mean the end of the stuffed-doll characters Harvey and Hibby, known for their cheeky exclamations like “Gross”, “Nice H
Robertson’s, the jam brand owned by Centura Foods, is launching a product called absofruitly. Centura Foods says the fruit spread product will bridge the gap between the standard and premium jam market. It will initially appear in a range of five flavours, which are strawberry, raspberry, blackcurrant, apricot & peach and orange. It hits supermarket […]
Present Goldfish marketing director announced last month he is leaving the company to join Bradford & Bingley as managing director of Marketplace. Waugh will report to Mark Clare, who will continue as Centrica deputy chief executive and assume control of British Gas. There are no immediate plans to change those marketing roles beneath Waugh. At […]