E-personalisation returns
Marketing WeekSurvey predicts that investment in online personalisation will more than quadruple over the next five years, driven by PDAs and iTV
Survey predicts that investment in online personalisation will more than quadruple over the next five years, driven by PDAs and iTV
Present Goldfish marketing director announced last month he is leaving the company to join Bradford & Bingley as managing director of Marketplace. Waugh will report to Mark Clare, who will continue as Centrica deputy chief executive and assume control of British Gas. There are no immediate plans to change those marketing roles beneath Waugh. At […]
Survey predicts that investment in online personalisation will more than quadruple over the next five years, driven by PDAs and iTV
Our football clubs may be a success, but the English League runs at a loss, so clubs are desperate to find new revenue streams.
I read with interest the article about the RFU’s need for a new sponsor for the domestic cup competitions and that the RFU was embarrassed by this situation (MW August 30). We are not embarrassed by the situation at all. We have, however, been the victim of the downturn in the technology sector. During August […]
Companies used to worry about selling the right product at the right price. Now they must sell the right values, and not just to customers, says Alan Mitchell
Despite the collapse in telecom shares, Europe’s mobile phone companies are set to spend millions on rebranding and consolidation. Which brands will survive and which are likely to be subsumed?
The History Channel has appointed the creative agency Cuba & Monkey, the strategic communications agency, without a pitch to handle its £1m advertising account.
Espionage: P&G’s ruthless tactics raise questions, like when does ‘intelligence’ become ‘spying’?
Granada Channels is using Magnum PI to front up a trade marketing campaign ahead of his return to TV on Granada Plus.
Yahoo! has signed a joint marketing deal with world football body FIFA to host a co-branded website for the 2002 and 2006 FIFA World Cups and is searching for website sponsors. Under the agreement Yahoo! has paid an undisclosed fee to produce and market the website – fifaworldcup.com – and is aiming to sign up […]
In the news article “ISBA launches bid to overhaul financial ads” (MW August 23), it was suggested that ISBA’s stance towards ITV’s consolidation into a single entity was softening. We issued an immediate and clear response stating that, while every major strand of our policy was kept under continuous review, no such change of our […]
Sportswear giant Nike is planning to launch a maternity range next year. This will be the first time a sportswear brand has extended its range to attract expectant mums.
The UK’s average lager lout probably doesn’t know what contemporary art is. Come to think of it, neither does the Diary. So the latest partnership between San Miguel and britart.com, the website of young and aspiring artists, must surely be viewed with a touch of scepticism. Coming to a pub near you soon: art as […]
QVC, the US shopping channel which has been in the UK for the past eight years, is claiming a “first” with its interactive TV (iTV) service, QVCActive. From this week, viewers of QVC on Sky Digital will be able to buy products via a “buy now” button on their remote control, while watching them being […]