EUROPE: For once, we may get an opt-in from Europe
Marketing WeekA recent European Parliamentary vote has given hope to those who want e-mail marketing regulated for its own sake
A recent European Parliamentary vote has given hope to those who want e-mail marketing regulated for its own sake
Sports marketing company Octagon is over the moon about securing the rights to England’s recent 5-1 victory over Germany (for those of you who’ve been away, it was a football match a couple of weeks ago). The company will be selling videos of England’s historic victory in one game of the regional preliminary round of […]
Kellogg has formed an alliance with Walt Disney, giving the US cereal giant exclusive rights to co-brand its breakfast products with famous characters from the cartoon company. Kellogg will be allowed to use famous names such as Mickey Mouse and Winnie the Pooh on its products, which include Corn Flakes and Pop Tarts. The products […]
Haircare products company John Frieda has axed the post of marketing director as part of a restructure. Naomi Robinson, who held the post, has left the company, without a job to go to. The marketing role has now been split into two – grocery/supermarkets and chemists/drugs. The company has appointed business development managers to handle […]
Trinity Mirror has appointed the former marketing chief of Dollond & Aitchison as head of marketing for The Mirror, Sunday Mirror and Sunday People Alisdair Luxmoore takes up the post on Monday (September 17) and will be the first full-time
Priceline.co.uk, the name-your-own-price travel and leisure website, has linked up with The Independent newspaper. On September 18, 30,000 special edition newspapers will be sold on a name-your-own-price basis – billed as a newspaper first. They will be available from kiosks in Gatwick Airport, Liverpool Street, Paddington and Victoria stations and from branded Priceline rickshaws circulating […]
Following the embarrassing exposure of a systematic cover-up, Mitsubishi Motors is in crisis. As part of its recovery strategy, it has sacked its agency and moved to Dentsu.
The UK Government has poured cold water on voluntary standards for tobacco advertising proposals, released by tobacco manufacturers this week. The standards, drawn up by international companies including British American Tobacco (BAT), Philip Morris and Japan Tobacco, are designed to allow the tobacco companies to make judgements on where ads can be placed to avoid […]
Volvo has commissioned a pan-European advertisement featuring a car that will never be built. The Safety Concept Car is a test-bed for future safety technology and is on display at the Frankfurt Motor Show this week. Volvo’s global advertising agency, MVBMS Fuel Europe, has created a television and print campaign. The 30-second TV commercial will […]
As it’s fashionable at the moment to indulge in a bit of German-bashing following England’s storming victory , the Diary feels obliged to do its bit this week. A press release from Taylor Nelson Sofres (whose European Toiletries & Cosmetics Database is feared by Governments and multinationals alike) informing the world that German women are […]
Direct marketing is increasingly the tool of choice for communicating with consumers as companies grow sceptical of mass-market advertising
The overall economic picture may be increasingly ominous, but some areas of marketing services continue to buck the trend. One is research: robust results this week from Taylor Nelson Sofres – one of the biggest international operators – underline the continuing need for market intelligence, even during a downturn. Another lucrative area must be corporate […]
Warner Music UK, which last week announced it was launching an entertainment marketing consultancy, has completed its first deal, a tie-up with Boots and Lynx toiletries. The consultancy, set up to seek ways of commercially exploiting Warner Music’s repertoire, will provide music for a CD given away in a Boots Christmas promotion, beginning on November […]
EMAP head of advertising Tom Toumazis has left the company to join Walt Disney Television International (WDTV) as senior vice-president and managing director of European distribution. At WDTV Toumazis will be responsible for distribution activities in Europe, Africa and the Middle East. He will report directly to the company’s president, David Hulbert. As the managing […]
Capital One Bank (Europe) has appointed First-e’s head of co-branding Caroline Fryer to the new role of director of marketing and analysis. Fryer will be a senior member of Capital One’s European management team. Fryer joins Capital One as UK Internet bank First-e closes down, with the loss of 245 jobs. This includes UK country […]