Nike launches maternity Sportswear
Marketing WeekSportswear giant Nike is planning to launch a maternity range next year. This will be the first time a sportswear brand has extended its range to attract expectant mums.
Sportswear giant Nike is planning to launch a maternity range next year. This will be the first time a sportswear brand has extended its range to attract expectant mums.
In the news article “ISBA launches bid to overhaul financial ads” (MW August 23), it was suggested that ISBA’s stance towards ITV’s consolidation into a single entity was softening. We issued an immediate and clear response stating that, while every major strand of our policy was kept under continuous review, no such change of our […]
Yahoo! has signed a joint marketing deal with world football body FIFA to host a co-branded website for the 2002 and 2006 FIFA World Cups and is searching for website sponsors. Under the agreement Yahoo! has paid an undisclosed fee to produce and market the website – fifaworldcup.com – and is aiming to sign up […]
Vodafone’s high-profile marketing chief, Paul Donovan, has moved to its fledgling arm in Eire
Humour may not be particle physics, but the study of jocularity has been taken up by a university professor who hopes to find the world’s best joke, says Iain Murray
If the Conservative party has lost touch with its core constituency, surely the same can be said of the CBI in its relationship with UK business, says George Pitcher
Espotting, the pay-for-placement search engine, has linked up with Lycos, the search engine and Web portal. The agreement marks Espotting’s largest pan-European deal since it launched in September 2000. It will see the integration of Espotting’s top-five, pay-for-placement search results on the Lycos Network in three territories – the UK, France and Germany. Espotting’s search […]
Music and film giants, eager to recoup costs spent making pop stars and films, are tuning into the benefits of cross-media brand tie-ups.
Unilever is launching a range of products under the Surf brand name and is backing them with a &£5m marketing campaign. There will be a roll-out of a brand extension called Surf Cotton Fresh, a detergent which contains whitener, in both powder and tablet formats. Surf is also to launch Surf Capsules and Surf double-layered […]
Airlines moved swiftly to pull their advertising and promotions for transatlantic flights, following a series of unprecedented terrorist attacks in the US on Tuesday 11 September. British Airways dropped its worldwide advertising within hours of hijacked aircraft crashing into New York’s World Trade Center and into the Pentagon at Washington. As Marketing Week went to […]
Budweiser European marketing director Kerry Bebe has left the company after less than a year in the position. David Dryden will take over as marketing director immediately. He steps into the post from an executive assistant role working on special projects alongside vice-president and managing director Andrew Day. According to a spokeswoman, Bebe, who was […]
Mega Profile, the scaffold advertising company that was forced to take down a billboard outside Harvey Nichols this year, has bought rival company Scaffoltising for an undisclosed sum. Sam Cooke, founder and chief executive of Scaffoltising, will become a consultant with Mega Profile. Simon Evans, who set up Mega Profile in 1998, says: “This move […]
La Digue, a remote Seychelles’ island in the middle of the Indian Ocean, is a trendy place to go and film your ads, the Diary hears. Edinburgh-based Leith Agency recently filmed its Carling ad there, scattering the white sandy beaches with a wrecked plane. Then a few weeks later The Union went to do a […]
The Post Office has signed a deal with stationer Ryman, which will operate concessions within its branches. The two companies have already started trials in six Post Offices across the country. The new concessions replace Post Shops. If the trials are deemed a success after six months, the concessions will be rolled out to the […]
Cocaine, infidelity and buying bootleg goods will be topics for a new campaign launched by the Evangelical Alliance to boost church attendance and prompt debate of Christian moral values. The Redbox Agency has created an above-the-line UK initiative called the facevalues campaign. It will include press, radio and posters, and begins in March next year. […]