Karmarama wins £4m EMAP radio group task
Marketing WeekKarmarama has won the £4m creative account for EMAP Performance’s Big City Network, a group of radio stations, after a six-way pitch, which included incumbent Faulds Advertising.
Karmarama has won the £4m creative account for EMAP Performance’s Big City Network, a group of radio stations, after a six-way pitch, which included incumbent Faulds Advertising.
Amid fierce political infighting, snooker’s rulers have seen losses mount. Now, without a commercial arm, the sport faces further upheaval. By Daniel Thomas
The male grooming market has not grown as quickly as some expected, but with a little pandering to ‘manly’ sensibilities, it looks set for expansion
Judging by his letter, Daniel Todaro (MW August 14) has completely missed the point of Steve Hemsley’s article “Taking a Step Back” (MW July 31). The article was designed to demonstrate what can be learnt from taking time out “in the field”. As far as LoewyBe – and probably the other field marketing agencies included […]
Barclays Bank is poised to transfer Barclaycard’s £48m Premier League football sponsorship into its own name when the existing deal ends this season. The bank is in negotiations with the Premier League about extending the three-year deal, which expires at the end of the current season. Industry sources say the bank now considers the promotion […]
Shock tactics are an increasingly common promotional tool – they garner media coverage and get brands noticed. But when does ‘startling’ become ‘offensive and alienating’? wonders Nathalie Kilby
Forget the Costa Notta-so Mucha and the Alsuave: owing to the unusually glorious English summer this year, thousands of us decided to holiday at home. Included in this domestic throng was Westminster City Council’s communications team. The Westminster Wags have sent seaside postcards of their sojourn to senior managers in an effort to drum up […]
Carlton’s Today with Des and Mel is to be sponsored by a new pan-Asian food range called Ken Hom Cooks, produced by Westmill Foods.
The National Consumer Council, the independent consumer champion, has called for a ban on food and drink advertising during pre-school children’s television.
Shaving products company Super Max has appointed former Remington marketing chief Richard Rietjens as head of its international marketing team. Rietjens quit his position as European marketing director at Remington at the beginning of the year, after less than six months in the role (MW February 13). Rietjens had been promoted from UK marketing director […]
Britvic Soft Drinks is restructuring its brand marketing department and has created the new roles of brand controller for Pepsi international brands and a brand controller for the Britvic brand. Ruth Beswick will be the brand controller for Britvic, while the former role has yet to be filled.
One of the UK’s best known advertising figures, Tamara Ingram, has been appointed to run Kantar, WPP’s insight, information and consultancy division. Ingram has been without a full-time job since she left McCann-Erickson at the beginning of the year (MW January 16) after less than 12 months as chairman and chief executive at the ad […]
New Scientist magazine is launching its first ‘masthead’ TV programme, on the Discovery Channel. Scientist Reports goes on air from September 9.
“Today’s paper was brought to you by…” (MW August 21) was wrong in one important respect. MoneySupermarket.com does not accept money from providers to feature products as best buys. Best buys are just that: you can’t pay your way into a best-buy table. To have a viable business, it is important to us to have […]
Shaving company King of Shaves (KoS) is in the process of raising more than £3m to finance an advertising campaign to support a raft of product launches next year.