New Scientist magazine launching its first ‘masthead’ TV programme
Marketing WeekNew Scientist magazine is launching its first ‘masthead’ TV programme, on the Discovery Channel. Scientist Reports goes on air from September 9.
New Scientist magazine is launching its first ‘masthead’ TV programme, on the Discovery Channel. Scientist Reports goes on air from September 9.
Spirit Advertising has been hired by Wish Footwear to handle its advertising and brand strategy. The brand is launching in the UK, Spain and Italy next spring.
Industry chiefs, tired of the Third Way spin that has left them burdened with red tape and taxes, will demand real solutions from the PM this week, says George Pitcher
Coca-Cola Great Britain launches an advertising campaign later this month featuring the ‘Chihuahua’ song, which has swept the European pop charts this summer. The ad, developed by the Madrid office of McCann-Erickson, breaks on September 26 and features a busker on a subway train playing a downbeat blues melody. After a sip of Coke he […]
Spirit Advertising has been hired by Wish Footwear to handle its advertising and brand strategy. The brand is launching in the UK, Spain and Italy next spring.
Burkitt DDB is carrying out the first revamp of ChildLine’s posters since the charity launched in 1986. ChildLine is also talking to agencies about overhauling its brand identity.
All campaigns start with a brief, but responsibility to get it right doesn’t rest solely with the client. Agencies must involve themselves in the process too, says Ian Whiteling
Media by Design, based in Tunbridge Wells, is to handle media planning and buying for a &£200,000 press campaign to promote the Cyprus Tourist Office’s link with the British Olympic Association. British athletes are training in Cyprus in preparation for the Athens Olympics next year.
Dixons has confirmed that AOL will be its preferred internet narrowband service provider from February 2004 and broadband supplier from February 2005, when its deal with Freeserve ends. AOL will have access to Dixons’ 1,100 PC World, Dixons, Currys and The Link stores in the UK.
Industry chiefs, tired of the Third Way spin that has left them burdened with red tape and taxes, will demand real solutions from the PM this week, says George Pitcher
Coca-Cola Great Britain launches an advertising campaign later this month featuring the ’Chihuahua’ song, which has swept the European pop charts this summer. The ad, developed by the Madrid office of McCann-Erickson, breaks on September 26 and features a busker on a subway train playing a downbeat blues melody. After a sip of Coke he […]
The Times is overhauling its Saturday edition with the introduction of a health and wellbeing section called Body&Soul, a home entertainment magazine called The Eye and a culture section called Weekend Review…
Troubled retailer WH Smith is launching what it claims will be its biggest book offer, giving shoppers the chance to “buy one get one half price” on 23,000 lines. The promotion comes just a week after the retailer warned the City that it would not meet full-year profit forecasts for 2003 because of weak sales. […]
The future of Formula One racing team Jordan’s sponsorship deal with Damovo is in doubt following the departure of the telecoms company’s chief executive. Industry sources claim Damovo is in negotiations to withdraw from the deal, which was originally brokered by chief executive Pearse Flynn, who left the company last month. A Damovo spokeswoman confirms […]
Further to John Stones’ article, Today’s paper was brought to you by… (MW August 21), one might as well ask the question: “What is editorial integrity?” In theory, it means protecting the independence of journalism to examine subjects of its choice, free from interference by outside influences. In practice, it means striking a balance between […]