Month: September 2004

Sky One’s The Match to be sponsored by Eidos football game

Marketing Week

Sky One’s sport and reality show The Match, which features a team of celebrities trained by Graham Taylor taking on a team of veterans put together by Sir Bobby Robson, is to be sponsored by Eidos’s football management computer game Championship Manager 5. The deal was brokered by Drum PHD and creative work will be […]

Standard to launch music download site

Marketing Week

The Evening Standard has teamed up with BT Rich Media to launch a fully fledged music download service. Consumers will be able to browse a selection of audio tracks and music videos and select them for delivery over their phone lines. Readers of the Evening Standard and of Associated Newspapers’ free paper, Metro, will be […]

Merloni shakes up cooker range

Marketing Week

Italian white goods manufacturer Merloni Elettrodomestici is to reorganise its cooking appliance operation to focus on Cannon, Hotpoint and Indesit over the next year, as it moves to simplify its brand portfolio. The strategy will see Creda become a sub-brand of Hotpoint. Hotpoint absorbed the Ariston brand in the UK last year (MW march 25, […]

Brands are a lure to the over-50s

Marketing Week

I’m flabbergasted by Martin Smith’s advice to companies that older consumers are not swayed by brand or image (MW September 2). This is very misleading and flies in the face of contemporary research into this market. On the contrary, those in their 50s and 60s grew up in a consumerist society, and are in tune […]

McCann scoops £5m Co-op brief

Marketing Week

McCann Erickson has won the pitch to advertise the Co-operative Group’s membership programme, which is in the process of being relaunched. The brief is thought to be worth between &£5m and &£10m. The review, handled through the Haystack Group, was overseen at the Co-op by marketing consultant Jan Smith. Farm, St Luke’s, Rapier and WCRS […]

London Development Agency appoints senior marketer

Marketing Week

The London Development Agency (LDA) has appointed Anita Thornberry as head of tourism and visitor economy. The LDA is responsible for devising London’s economic and tourism strategy and works with partner organisations including tourism body VisitLondon. Thornberry formerly worked at English Heritage as a business manager and was seconded to regional development agency One Northeast […]

The Leith Agency…

Marketing Week

The Leith Agency has created a £1.6m press campaign for The Bailie Nicol Jarvie (BNJ) whisky brand, owned by distiller Glenmorangie.