Drinks giant Diageo has expressed concerns about restrictions on its freedom to advertise on television, in response to Ofcom’s consultation on alcohol advertising. This is the first time the owner of Smirnoff Ice and Archers Aqua has challenged some of the Ofcom proposals, such as those asking advertisers not to associate drinking with bravado. Diageo […]
The Union has been appointed to develop the UK’s first campaign to educate the public about the introduction of the new Freedom of Information (FOI) Act. The Edinburgh agency has been appointed by Scottish Information Commissioner Kevin Dunion to develop a television campaign for Scotland explaining how the FOI Act can empower the public. The […]
…HHCL/Red Cell’s ‘Sid the slug’ campaign for the Food Standards Agency to promote sensible salt consumption has been attacked by the Salt Manufacturers Association for suggesting that salt kills humans as well as slugs.
The Welsh Rugby Union (WRU) has been unsettled by the departure of marketing and commercial director Gwyn Thomas following a dispute over the sporting body’s marketing. Thomas became the WRU’s first marketing chief 18 months ago (MW March 27, 2003). He was charged with restoring the fortunes of the ailing WRU, which is saddled with […]
TGI Friday’s, the Whitbread-owned restaurant chain, is reviewing its advertising account, handled by Heresy. The chain recently appointed former Persil marketer Tim Hammond as managing director (MW July 22).
Great Ormond Street Hospital Children’s Charity (GOSHCC) is looking for its first full-time director of fundraising and marketing. The search follows the decision of executive chairman Nigel Clark to retire later this year after ten years in the job. Part-time executive director of fundraising Dona Selby is also due to retire from the charity soon. […]
In reference to your article “Tobacco giants plot launch of ‘safer’ cigarette brands” (MW September 2), Philip Morris would like to clarify our position regarding the restrictions laid out in the Tobacco Advertising and Promotion (point of sale) Regulations 2004, as well as our position on point-of-purchase advertising and the marketing of potentially reduced-exposure products […]
Tesco is to begin advertising jobs on its in-store television network Tesco TV.
General Motors has confirmed the rebranding of Daewoo in Europe to Chevrolet, its global value marque, as revealed in Marketing Week (MW March 18).
20:20 London has created a viral internet and direct marketing campaign for the Audi A3. The viral ad personalises itself to incorporate the name of the person it has been sent to, who can also then choose to receive direct mail.
TUI, the travel company, has axed a number of UK board directors, including marketing director Hugh Edwards. Its recently appointed sales and marketing director Miles Morgan will handle marketing responsibilities.
HHCL/Red Cell has created a press campaign for new Sky One show Hex.
Associated Newspapers is investing £1m in relaunching and redesigning its free ads newspaper and website Loot. The initiative will be supported by outdoor advertising and Loot’s first CRM programme.
TV, radio and newspapers alike must know their customers if they are to offer targeted content and an effective platform for advertisers, says Gavin Miller
A former senior executive from outdoor advertising company Clear Channel has set up a new out-of-home media company called Tabletalkmedia, which will sell advertising on tables in restaurants and cafés. Lloyd Keisner, who was managing director of Clear Channel subsidiary Taxi Media, has launched the company. Keisner has signed up coffee chain Coffee Republic, which […]