General Motors confirms Daewoo’s rebrand to Chevrolet
General Motors has confirmed the rebranding of Daewoo in Europe to Chevrolet, its global value marque, as revealed in Marketing Week (MW March 18).
General Motors has confirmed the rebranding of Daewoo in Europe to Chevrolet, its global value marque, as revealed in Marketing Week (MW March 18).
BP marketing boss Nicola Buck urges marketers not to forget about brand building in a rapidly evolving world focused on data.
New research from the LinkedIn B2B Institute and Warc shows B2B brands making a promise to the customer are more likely to drive positive brand metrics.
New data from the Women’s Sport Trust shows more people watched women’s sport in the first four months of 2024 than ever before.
The soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.