WWAV Rapp Collins North has created a direct response television ad to highlight the practical benefits of BUPA cover. The 60-second ad will run on terrestrial and satellite channels.
Time Products UK has moved the £1.5m advertising account for its Sekonda watch brand out of TBWA/London, less than four months after the agency won the business. It has returned the brief to its previous agency, Campbell Doyle Dye (CDD).
The Day Chocolate Company has appointed web solutions co-operative Poptel Technology to redesign the website for its Divine Fairtrade chocolate brand.
As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]
Kraft Foods plans to bring its low-carbohydrate brand, CarbWell, to the UK in an attempt to appeal to health-conscious consumers. The food manufacturer was quick to respond to the growing concerns about obesity, announcing last year a strategy to cut portion sizes, improve nutritional quality and take more responsible approach to market. But it decided […]
Norwich Union is slashing 80 jobs in its marketing department as part of a restructure. Its marketing functions for Norwich Union’s life insurance business in Norwich and York will be merged, with some of the 110 marketers in Norwich offered other jobs within the company. The overall tally of 390 marketers at both locations will […]
Lloyds TSB has promoted Lisa Stephenson to its executive board with the title of customer, wealth management and marketing director. The appointment follows the retirement of Ronnie Munro.
HSBC has announced a multi-million dollar headline sponsorship of the Oryx Quest 2005, a new round-the-world sailing event.
Orange and Wanadoo, both owned by France Telecom, have confirmed that they have been developing joint services but have denied suggestions of a full-scale merger.
Google has refused to comment on industry rumours that it is developing its own Web browser to rival Microsoft’s Internet Explorer.
Congratulations to Delaney Lund Knox Warren & partners on its recent appointment by the RAF, and good luck to it as it prepares to sell this “elite flying force” while underplaying the sexy “flying” bit (MW September 9 and September 16). As an ex-RAF officer, I remember my determination to be selected only for “General […]
Household goods rivals SC Johnson and Reckitt Benckiser are to clash head on with the launch of similar air-freshener lines later this year. Both are expected to be backed by &£3m advertising campaigns. The two products will use a “time-release” technology, which will dispense a measured puff of fragrance every few seconds. Reckitt Benckiser’s Airwick […]
Unilever is tipped to move its £680m pan-European media buying account into Carat in what would be a huge blow to incumbents Initiative Media and MindShare.
Euro RSCG London has produced a £2.5m TV campaign for the new Citroën C5 executive saloon.
RMG:Black Cat managing partner Julie Cheetham is leaving the agency after 13 years to take a career break. Black Cat founders Stephen Callander, Diana Tombs and Charles Lauber left the agency after it merged with WPP Group’s RMG network in January.