M&C lands 5m Baby Bonds task
Marketing WeekThe Inland Revenue has appointed roster agency M&C Saatchi to handle the estimated 5m launch campaign of the government initiative the Child Trust Fund (CTF).
The Inland Revenue has appointed roster agency M&C Saatchi to handle the estimated 5m launch campaign of the government initiative the Child Trust Fund (CTF).
Nortel Networks, the telecoms equipment company, has appointed former T-Mobile chief marketing officer Clent Richardson as its first global marketing director.
Corporate Edge has promoted Chris Wood from chief executive to executive chairman alongside founder Creenagh Lodge. Simon Lake, previously managing director of the communications division, becomes chief executive.
Cosmetics company Avon is to tap into the nascent male grooming market with the global launch of its first catalogue aimed at men. The traditionally female- oriented company will launch the “M” brochure in the US next month and will roll the products out worldwide from next year, including the UK. The catalogue will carry […]
Steve Heyer, the former president of Coca-Cola who was passed over for the top job of chairman, has taken the position of chief executive at hotel group Starwood.
Nortel Networks, the telecoms equipment company, has appointed former T-Mobile chief marketing officer Clent Richardson as its first global marketing director.
PHD has been appointed to handle media planning and buying for mental health charity Mind. There was no incumbent on the account.
CNBC Europe has struck a deal with Cisco Systems for Cisco to sponsor its video wall. It is the first time the pan-European business and financial television network has allowed its 21-screen video wall to be sponsored.
Unlike early adopters, ‘leading adopters’ will not buy new products merely to be first to own them. They will only purchase if a new product offers a genuine benefit. This makes them extremely useful to researchers, says Alicia Clegg
Maiden has reported a 75 per cent increase in first-half pre-tax profits, before amortisation, to £2.1m. Group revenues rose by 11 per cent, to £46m. However, the company still registered a small loss of £200,000, compared with the £1.9m lost in the same period in 2003…
Honda is launching a ground-breaking viewer-participation interactive television (iTV) ad, which allows viewers to record their own comments for later broadcast. It is based on Weiden & Kennedy’s “Hate something, change something” TV ad for Honda Diesel, and will run on the Zip TV advertising channel. Viewers will be able to record their own comments […]
Debenhams is reviewing its £14m advertising account, held by WCRS.
Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
P&O Ferries’ plans for massive job cuts have put the position of the company’s chief marketer, John Govett, under threat. Ferry and ports operator Peninsular & Oriental Steam Navigation has announced 1,200 redundancies and a reduction in the number of ferries it operates. As part of its restructure, the company has decided to merge two […]
Unilever is tipped to move its £680m pan-European media buying account into Carat in what would be a huge blow to incumbents Initiative Media and MindShare.