Month: October 2004

HSBC winds up ITV drama deal

Marketing Week

ITV Sales is looking for a new sponsor for ITV Drama Premieres, following HSBC’s decision not to renew its long-running sponsorship, owing to a change in strategy. HSBC, then known as Midland Bank, began its sponsorship of ITV Drama Premieres in 1996 and has repeatedly renewed its association without a break. The current deal, which […]

Cussons to revamp Original Source range

Marketing Week

PZ Cussons is to overhaul the Original Source range of toiletries for the first time since it launched in 1995, and back the relaunch with its largest advertising spend to date. Cussons, which acquired Original Source in 2002, will revamp the brand’s distinctive packaging with new colours, font and different bottle types, including a “top-down” […]

Orange head of brand leaves

Marketing Week

Orange head of brand Georgina Smith has left the company as part of a restructure of its marketing department. She has been replaced by Kristof Fahy, who takes the new post head of brand and advertising. Six people now report to brand marketing director Pippa Dunn and the reshuffle has also led to 15 redundancies […]

Man United to launch fashion brands

Marketing Week

Manchester United FC is to launch a range of high street clothing under a variety of separate brand names to target the fashion market for the first time. There is a casual-wear range called “1902” – the year Man United was formed. Other brands being considered include “4 Life”, which reflects “the diehard support” of […]

UK moots breakaway search marketing body

Marketing Week

The UK’s search marketing industry could soon have its own, home-grown trade body, after a number of British experts expressed dissatisfaction with the existing US-based international organisation. The new body – the Search Marketing Association UK (SMA-UK) – is at an embryonic stage, but already some continental European search marketing companies are calling for the […]

Daihatsu UK appoints marketer to chief role

Marketing Week

Daihatsu UK marketing director Paul Tunnicliffe has been promoted to managing director of the Toyota-owned small car brand. The promotion follows a reshuffle at IM Group Management, the UK importer for Daihatsu, Isuzu and Subaru. As part of the rejig, former BMW marketing director and Land Rover chief Peter Kinnaird has been appointed managing director […]

Diesel closes flagship Covent Garden store

Marketing Week

Italian fashion brand Diesel is to close its DieselStyleLab store in Covent Garden after eight years, as part of a scaling-down of the brand. The decision is part of a review of the Diesel portfolio. The StyleLab brand, which has been positioned as a high-end casual range, will continue, as Diesel’s footwear brand, for the […]

It seems bathtime isn’t over just yet

Marketing Week

If you’re a marketer at a US-based multinational, there’s some good news and some bad news about the forthcoming Presidential election. First, though, let’s look at a few statistics. Sir Martin Sorrell, chief executive of the world’s second-largest marketing services company WPP Group, has in recent years earned a reputation for accurate forecasting falling little […]